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Webinar Series: Designing the Marketer’s Data Set for Better Execution

In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like VMwareSignifyGeneral Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first identifying the right metrics and then laying the foundation – people, data, process and technology – to effectively execute.

Part 1: How a Global CMO Empowers His Team With Data with Tamir Sigal, CMO at Quadient

Part 2: How Signify Redesigned Their Data Strategy and Increased ROI by 30% with Tara Chahal, Marketing Excellence Specialist  

Part 3: Set Up Measurements Now to Execute Better Tomorrow with Ross Graber, Senior Research Director, SiriusDecisions