Allocadia White Papers & Research

What to Do in an Uncertain Marketing World
2021 Marketing Planning, Budgeting and Measurement Benchmark Results For the last twenty years, marketing’s been on a crusade to measure revenue impact. But over the last year, the playing field changed.  Marketing organizations in high-growth companies have shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part...
State of Spend - 2020 Marketing Investment Benchmarking Report
COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy.  We analyzed real-time adjustments marketing...
Annual Marketing Planning Is Not Dead
Annual marketing planning is an exciting time when marketing organizations chart their course for the year with the mindset of no goal is impossible and ready to overcome any challenge. Or not. In reality, marketing planning at enterprise organizations is rarely straightforward. Planning is long, there are many moving parts,...
Your Marketing Performance Management Maturity Playbook
60% of marketers are missing the right tools to demonstrate the quantitative impact of marketing spend. Don’t be one of them. It’s one thing to say you want to improve and it’s another to put the work in and become a best in class marketer. Drive growth for your organization...
The Marketing Leader’s Guide to Data Strategy
87% percent of marketers say their top marketing goal for the next year is using data more successfully. We wrote this paper to show you how and provide a path forward. Sam Melnick, Vice President of Marketing Insights & Growth, Allocadia Marketing is hard. Of course it is also fun,...
MPM Maturity Benchmarking Report
Original research benchmarking how companies run the business of marketing We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in world are doing differently. Here, we present the key findings of this research, including: How the best companies manage marketing...