The 2019 #RunMarketing Awards celebrate Marketing Performance Management (MPM) champions who run the business of marketing in a way that drives results and inspires confidence.
These elite marketers work tirelessly behind the scenes strategizing, planning, budgeting and analyzing because they know that in order to maximize marketing’s impact, they have to make every dollar count. And boy, do they make an impact.
It’s time to recognize the excellence of these unsung marketing heroes, celebrate their achievements using MPM to foster greater control, transparency and confidence in their organizations.
It’s also our way of showing our appreciation that they trust the Allocadia family to work together with them to make their personal and professional aspirations come true.
Nominations are now open and will close on October 25, 2019. The #RunMarketing Champions will be announced in early November.
Meet the 2019 #RunMarketing Award Winners!
We celebrate these winners for driving innovation and success in Marketing Performance Management
“The RunMarketing Awards celebrate the heroes of the marketing organization, those that are creating operational efficiencies across the board so that their fellow marketers are empowered to create amazing customer experiences and drive tangible business impact for their organizations. The nominees and winners are those that go above and beyond to better plan, manage, and measure their investments, so that investment data is a foundational part in assessing the effectiveness of their entire marketing plan.”
Recognizing Excellence in MPM
These #RunMarketing Champions are elite marketers who excel in one or all of the following MPM areas:
Meet the Judges
Sr. Manager Global Marketing Operations
Jason Johns is a Sr. Manager of Global Marketing Operations at Equinix responsible for budget management, governance and strategy as well as marketing-related measurement, planning, infrastructure and data management. Jason serves as a data-driven consultant to the Marketing organization, facilitating the establishment of marketing strategy and ensuring alignment of business objectives with operational budgets. John is a winner of a 2018 #RunMarketing Award.
Vice President, CMO Advisory
Kathleen Schaub is IDC’s Vice President, CMO Advisory practice. Kathleen helps companies achieve their business goals through better connection with empowered customers and applying marketing science to the transforming marketing function. Leveraging 30+ years as a marketing executive, Kathleen advises senior leaders on marketing operations, the digital transformation of marketing, and customer decision-dynamics.
CEO & Co-Founder
Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia in 2010 after experiencing first-hand the difficulty in gaining insights into marketing investments and measuring marketing performance. Kristine has led Allocadia from a bootstrapped start up with a handful of customers to a global organization with hundreds of enterprise customers worldwide who manage billions of dollars in marketing spend in Allocadia, $30m in venture funding, and partnerships with marketing cloud leaders like Oracle, IBM and Marketo.
With a radically better way to plan, budget and optimize their marketing investments, Allocadia’s enterprise software is helping propel marketers on a journey they have embarked upon: leading in their companies by driving real business impact.
Julia Stead has extensive experience driving market leadership and revenue at high growth SaaS companies. As CMO at Allocadia, she is focused on helping marketing leaders accelerate business growth by planning strategically, investing with purpose and maximizing performance. Prior to Allocadia Julia was VP Marketing at Invoca, and head of Sales & Marketing at IPfolio. She’s been named a DMNews Top 40 under 40, a Top 40 Demand Marketing Game Changer and ABM Superhero. She holds an MBA from the University of Montreal and a BA in English from McGill University.
#RunMarketing Awards Hall of Fame
Meet the marketers who won in previous years.
“The modern day marketer is tasked with becoming a revenue driver and an architect of the customer experience. To lead in these areas, marketing leaders must guide, build support, and energize what happens behind the scenes. Led by the CMO and Marketing Operations, marketing performance management powers these efforts. Marketers must look beyond execution to the operational scaffolding that makes success possible.”
Kathleen Schaub, Vice President, CMO Advisory