Plan & Align
Empowers marketers to create plans and budgets so they align with business goals and drive growth for the company.
Connect all your marketing budgets on one platform
Without a unified view of marketing budgets and plans, you’re constantly making decisions with only part of the picture. Allocadia allows marketers to create, monitor, and optimize investment plans and marketing spend more accurately and efficiently, with full visibility into what’s been spent and what’s remaining in budget.
A benefit of Allocadia has been the ability to quickly view monthly/quarterly/annual budget, actual, forecast, transfer data in one easy format and one easy data pull. Historically I would need to piece together different workbooks in different formats from different teams. No more!
Carey Rutigliano, Director, Financial Planning & Analysis
Cloudera
Read Their Story
Improve efficiency and simplify marketing spend management
Better understand where dollars are being spent with real-time visibility into your marketing spend including actuals, forecast, and available budget.
Reduce cost overruns with status indicators including over and under spend, committed, forecasted, cancelled and more.
Increase efficiencies with a centralized view of all plans and budgets with the ability to view investment data by objective, region, buying stage, segment, product, persona, and activity type for more agile digital marketing planning.
Drive cross-functional collaboration and improve financial transparency across teams, including finance. Maintain control with secure access and permissions tied to unique logins for each Allocadia account.
Accomplish all that and more with these capabilities:
Invest & Execute
Make the most of your marketing investments by monitoring actual spend against plans and strategic targets. Re-allocate budget and drive better execution in the market.
Measure & Optimize
Enables marketers to measure digital marketing performance, optimize their spend, and make data-driven decisions.
Connect
Instantly tailor your Allocadia solution with configurable connections, open API integrations and powerful technology partners.
Forrester Wave Report
See why Allocadia received top score for money management capabilities
Infosheet
Allocadia Solution Overview
Customer Story
Hear how Palo Alto Networks has saved 66% of their time managing budgets
