See Allocadia’s impact in a few clicks


So why do so many CMOs struggle to drive the growth agenda?

According to a McKinsey & Company study, only 25% of CEOs believe that marketing is driving the growth agenda. Why? It’s largely because strategizing, monitoring, analyzing and adjusting is not taking place consistently.

Effectively fueling your growth plan demands streamlined processes and an integrated platform for planning, tracking marketing investments and measuring performance.

Simply answer questions below and you’ll receive an assessment of the results you can expect from implementing Allocadia — a solution to help drive your organization’s growth agenda.

If you’re unsure of all the answers, use your best estimates we’ve provided. Questions? Check out our FAQs.

ROI Calculator FAQs

What if I want to focus on my own team and not the larger marketing organization?

It’s completely fine to only look at your own department, but keep in mind that the business impact will be far greater when Allocadia is used across other marketing teams and is accessible by your finance department or connected to your ERP system.

Who is this type of analysis best suited for?

This analysis is intended for marketing or finance leaders in mid-to large-enterprise marketing organizations in the B2B, B2C, or B2B2C space. Typically, they have departments consisting of at least 30 full-time marketers, budgets of $1B+ or more, and support a portfolio of products, services, and brands on a global scale.

What do I present to my team if some of the numbers don’t seem realistic to my business?

We have provided averages but you can adjust the numbers by using the slider bar to increase or decrease amounts in the applicable sections.

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