Challenges of the Modern Marketing and Finance Relationship

According to 37% of marketers, their finance departments view them as cost centers rather than revenue generators. When CMOs want to talk about investments to achieve growth goals, the CFO is more concerned with keeping costs down. 

Marketing and finance each have their own skill sets. And it’s time to harness the combined power of these two juggernauts. 

In a survey of North American marketing and finance leaders, we identified three key challenges that turn CMOs and CFOs into adversaries when they could be advocates. How can they align to collectively drive more growth and revenue for their organization?

Download our new data report to learn what:

  • 100% of marketers think could bridge the gap
  • 32% of finance professionals need from marketers
  • CMOs and CFOs think about their misaligned metrics
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