Leadership Team

Kristine Steuart

• LinkedIn

Kristine leads the Allocadia team in realizing their mission of bringing confidence to every marketer in the world.   

Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia after experiencing the business pain first-hand of measuring marketing performance as marketers. Today, more than 16,000 marketers around the globe and leading CMOs at companies including Unilever, Charles Schwab, and VMware use Allocadia to transform how they work. Run Marketing is being propelled by the CMOs expanded growth mandate and the macro trend of the future of work, where productivity & automation SaaS help companies drive greater business impact. 

Kristine was named among the Top 50 Woman Leaders in SaaS and the Top 10 Women in Tech to Watch by Inc. magazine. Allocadia has received recognition as the Best Marketing Tech Company of the Year by DMN, and received the Community Engagement Award by BC Tech. 

Katherine Berry

• Linkedin

Having spent the early years building the product organization and leading the creation of Allocadia’s MPM Platform, Katherine Berry now works with Allocadia’s most strategic customers to evangelize Allocadia’s company, product and team to executive stakeholders and global marketers, collaborate on value-add solutions and, in turn, leverage the insights gained to fuel future innovations.

Since co-founding Allocadia in 2010 with her twin sister Kristine Steuart, Katherine’s product expertise & intuition has been instrumental in growing Allocadia’s platform to serving over 14,000 users managing over 20B in marketing investments at some of the world’s largest enterprises and in garnering 30M in venture funding, a unique accomplishment for female founders, making up only 2% of total VC funding.

Katherine was named among the Top 10 Women in Tech to Watch by Inc magazine, BC’s top 35 most influential women in business, and BC’s top 40 under 40. Allocadia has received numerous recognitions including being named as a Leader by G2 Crowd, receiving the MarTech Breakthrough Award for Best Marketing Performance Management Company, the BCTIA Community Engagement Award, the DMN Marketing Company of the Year and Analytics Company Award, the Ventana Research Technology Innovation Award, the Gartner Cool Vendor for CRM Marketing Applications and earned a spot on the Deloitte Technology Fast 50 list.

Katherine holds a Master’s degree in Media Studies from the University of Oslo, a Web Technologies Certificate from the British Columbia Institute of Technology, and a Bachelor’s degree in Communications from Simon Fraser University.

T.J. Begley

• LinkedIn

T.J. has spent his entire career in customer facing roles, delivering value and successful change for global enterprise organizations. In his time at Allocadia, he has used this experience to show how all types of marketing teams can create confidence through adoption of our platform. As Chief Customer Officer, he and his teams are responsible for the complete customer experience and the health, growth, and success of all Allocadia customers. 

From solution consultation (pre-sales) to onboarding, enablement, support, ongoing customer success, and long-term commercial relationships, T.J.’s high performing teams are focused on creating, retaining, and growing successful Allocadia customers and delivering high value at all points in the customer lifecycle. With an emphasis on value creation, T.J. is also responsible for our ecosystem strategy and how our strategic partnerships support the delivery of better solutions to the market and to our customers. 

Prior to moving to Vancouver and joining Allocadia, T.J. spent the first stage of his career working with Accenture in the UK, successfully leading cross-functional/multi-national teams and delivering major change for some of the world’s largest enterprises. He is driven in building and leading a world-class customer organization and he is hands-on in providing a great experience and successful outcomes for Allocadia’s customers. 

T.J. holds an honours Science degree in Business Information Systems from University College Cork in Ireland. 

Payod Deshpande

• LinkedIn

As CPO, Payod heads product and technology at Allocadia leading its product management, product design, engineering and operations teams. He is responsible for setting the strategic direction of the product and driving execution across the entire innovation lifecycle. He is passionate about building high performance teams and leveraging technology and design to create products that customers love.

Payod brings 15 years of experience with SAP Ariba, a leader in spend management, where he was responsible for their Spend Visibility, Analytics, Buying, Invoicing and Payment products. He led product and engineering teams across Procurement and Business Network product lines to deliver innovation at scale. Under his leadership SAP Ariba delivered cutting-edge analytics technology, consumerized how organizations buy goods and services, and built a financial partner ecosystem for seamless payment execution and financing of small businesses on the world’s largest B2B commerce network.

Payod has a Master’s degree in Computer Science from University of Southern California and a Bachelor’s degree in Computer Engineering from University of Pune.

Samantha Bannister, CPA

• LinkedIn

As SVP of Finance & Operations at Allocadia, Samantha is responsible for the overall financial management of the company and for multiple corporate functions including, finance, treasury, legal, governance, compliance, human resources, sales operations, and financial strategy. Her key focus is on the metrics that drive the company, and which promote strong, informed decision making.

Samantha is an experienced financial executive with over 18 years extensive knowledge in the technology sector (SaaS). Prior to joining Allocadia in October 2014, Samantha spent 7 years with Talemetry working closely with the CFO and before that spent 7 years at ResponseTek, both Vancouver based technology companies. Prior to her achievements in the technology sector, Samantha also served as CFO of the MS Society of Canada, BC Division, VP Finance for Shavick Entertainment and spent 5 years with BDO Duwoody, where she earned her CPA designation.

Ryan Moon

• LinkedIn

As SVP Sales, Ryan Moon leads Allocadia’s sales organization by working with cross-functional groups to scale our growth engine and provide a strong and engaging customer experience. 

Ryan takes an ambitious approach in scaling a SaaS company, bringing a unique perspective on how to leverage proven sales organization fundamentals. Leading with a ‘one revenue team’ mentality, he fosters sales and marketing alignment to support Allocadia’s growth goals. He is responsible for both the business development and sales teams at Allocadia and maintains a ‘hire, grow, and promote’ leadership mentality to advance not only Allocadia’s sales organization but also every team member’s career development.

Ryan brings to Allocadia 7+ years at Xerox, with experience across product, sales, and partner channel roles. Ryan was also a NCCP/CSCF certified athlete coach prior to his time at Xerox. He holds an Honors BA in Psychology from Wilfrid Laurier University.

Thao Ngo

• LinkedIn

Thao has 20+ years experience in B2B marketing for SaaS companies, ranging from startup stage to $100M in ARR. She leads the Allocadia marketing team in creating brand awareness, delivering quality leads for business growth, and helping customers share their stories of transformation.

Prior to joining Allocadia, Thao led the marketing team at Vision Critical to provide leads for 65+ sales reps across North America serving multiple vertical markets. Her past senior management responsibilities included developing strategic marketing plans that drive growth, building world-class marketing teams, creating scalable marketing programs from the ground up, and launching GTM plans for new segments.

In addition to lead generation programs, Thao led the marketing team at Vision Critical to deliver a Gold Quill award-winning annual Customer Intelligence Summit that provided both a compelling customer experience and impactful business results.

Thao holds a Bachelor of Business Administration with a concentration in Marketing from Simon Fraser University.

Jackie Morton, MSc NL

• LinkedIn

Jackie has more than a decade of experience using a brain-based approach to cultivate high-trust business cultures.

As VP of People and Culture, she is focused on further growing and honing the culture at Allocadia so that it scales right alongside company growth. In her role she oversees the hiring of all employees, including those that work remotely, and ensures a seamless experience for Allocadians, no matter where they are located.

Prior to Allocadia, Jackie was VP of People & Culture at Elastic Path Software and head of People & Culture, Technology, at Lululemon. She holds a Masters’s of Science degree in Neuroscience Leadership from Middlesex University and a BA in Psychology from the University of Windsor.

Sam Melnick

• LinkedIn

As VP of Customer Success and Insight, Sam Melnick is dedicated to providing value to Allocadia’s customers through every interaction they have with the company. 

Throughout his career Sam has led marketing and customer success teams at growing SaaS organizations. He and his team are focused on customers, community, education, and insights – with the goal of helping marketers run their teams like a business.

He brings over a decade of marketing and MarTech expertise as an award-winning analyst at IDC’s CMO Advisory Practice, and customer success leader at Lattice Engines. He is a frequent speaker at marketing industry events and author of original marketing research and thought leadership. His joys outside of learning from, and collaborating with, marketers are BBQ, craft beer, and his 3 year old son.

Kelly Krumreich

• LinkedIn

In her role, Kelly is focused on ensuring that our field teams, across Marketing, Sales and Services, have the insights, tools and knowledge to exceed all of Allocadia’s customers’ expectations for value realization. 

The GTM Enablement team blends project and program management, analysis, process engineering, and systems knowledge to ensure that our field organization can effectively and efficiently deliver value to a growing market and customer base.

Kelly has extensive knowledge of SaaS B2B Enterprise software having spent over 20 years in leadership roles across various field functions (Delivery, Alliances and GTM Operations) in high growth, scale-up phase software organizations.

Brian Brownrigg

• LinkedIn

In his role, Brian brings the resources of both the Allocadia team and ecosystem partners to help Allocadia clients drive the most value from their Allocadia investment, and to help them connect plan and spend disciplines across the complete marketing process and ecosystem.  He believes that for marketing professionals to achieve results, they need a seamless, end-to-end work experience.

Before joining the team, Brian had worked with Allocadia as a partner since 2015. Brian has nearly 20 years experience as a marketing consulting practitioner, operating in a variety of industries and marketing disciplines, including Marketing Resource Management, Digital Asset Management, Sales Force Automation, Contact Center, and Marketing Automation. He has led complex, global technology and business change initiatives for dozens of companies, each with a diverse set of project goals and objectives.

Brian and his teams have been recognized multiple times with partnership, industry, and solution awards. Brian holds an MBA from Loyola University Chicago. He lives in Omaha, NE with his family, and is active in community service through several philanthropic leadership positions.

Sabino Marquez

• LinkedIn

Sabino has been leading the Assurance practice at Allocadia since 2015, where he cultivates a culture of security accountability.  

Providing singular accountability for the safety of all data, Sabino’s practice focuses on value defense and the transformation of stakeholder trust into competitive differentiation. Sabino directly engages with customers to secure their data, and ensure that all privacy and security requirements are met.

Since 2011, Sabino has been leading SaaS organizations through the development and communication of their security story. He is a highly rated public speaker, frequently keynoting at large events showing audiences how to best implement value defense practices in their organizations. He has been featured in the Wall Street Journal and Security Magazine, and was the focus of a Forrester Research study on the effectiveness of Allocadia’s innovative security practices.

Mike Squance

• LinkedIn

Mike Squance, a 25-year veteran of the software industry, combines years of management experience with deep technical knowledge to lead the Allocadia Technical Support and Integrations teams. 

Mike is passionate about helping our customers solve some of their most complex challenges and opportunities, and his level of service and commitment to our customers is unparalleled. At Allocadia, he oversees the Technical Support team that provides world-class support for our customers as well as leading our Technical Services team that delivers a wide range of integrations built on the Allocadia Connect platform. With over ten years’ experience at Allocadia, Mike previously led the engineering team before moving into his current role to work more closely with our customers.

Prior to joining Allocadia, Mike spent eight years at AppNeta (formerly Apparent Networks), where he helped build the engineering, QA, and support teams. He holds a bachelor’s degree in engineering from the University of Victoria.

Jordi MacDonald

• LinkedIn

As Chief Architect, Jordi applies his extensive experience in building software systems to continuously grow Allocadia’s software platform, ensuring the best possible experience for our customers.

Combining a focus on business value with a strong vision for creating rock-solid technology, Jordi enables our engineering organization to deliver reliable solutions quickly to our customers.

Throughout his more than 25 year career he has consistently been at the forefront of bringing advanced technology to business. From co-founding StoresOnline.com, one of the first web-based e-commerce services for small businesses, to solving complex problems in same-day delivery logistics, he consistently has applied technology to help businesses succeed.

Diana Cheng, CPA

• LinkedIn

As Controller, Diana oversees the Finance and IT functions at Allocadia. Under the guidance of the SVP, Finance & Operations, the team is focused on providing best-in-class financial reporting. 

Diana has more than 13 years of accounting experience in various industries including technology, management consultancy, and financial policy development. She brings with her a wealth of knowledge, enabling Allocadia to maintain the highest accounting standards and ensure best practices are adhered to. As a hands-on leader with this key operational team at Allocadia, Diana supports leaders and key stakeholders across the business to ensure all teams are set up for success.

Diana graduated from the British Columbia Institute of Technology (BCIT) with a Bachelor of Technology in 2010 and received her CPA designation in 2012. 

Ian Harrasser

• LinkedIn

As General Counsel at Allocadia, Ian is committed to helping drive business initiatives forward while protecting the interests of the organization.  

Ian provides practical, business-oriented solutions across the organization that support Allocadia’s growth and business goals. Ian’s responsibilities encompass a wide range of issues and practice areas, including, commercial contracts, risk mitigation, regulatory compliance, privacy and security, intellectual property, and corporate best practices.

Prior to joining Allocadia, Ian has held multiple corporate counsel positions during his career in the high-tech, aerospace, and insurance industries, working for companies such as Synopsys, Inc., MDA Systems Ltd., Talemetry Inc., and Liberty Mutual Insurance.

Ian holds a law degree from Willamette University, College of Law and BA in Political Science and Philosophy from California State University, Chico.