Leadership Team
Kristine Steuart
CEO & Co-Founder
Kristine Steuart
CEO & Co-Founder
Kristine leads the Allocadia team in realizing their mission of bringing confidence to every marketer in the world.
Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia after experiencing the business pain first-hand of measuring marketing performance as marketers. Today, more than 16,000 marketers around the globe and leading CMOs at companies including Unilever, Charles Schwab, and VMware use Allocadia to transform how they work. Run Marketing is being propelled by the CMOs expanded growth mandate and the macro trend of the future of work, where productivity & automation SaaS help companies drive greater business impact.
Kristine was named among the Top 50 Woman Leaders in SaaS and the Top 10 Women in Tech to Watch by Inc. magazine. Allocadia has received recognition as the Best Marketing Tech Company of the Year by DMN, and received the Community Engagement Award by BC Tech.
Katherine Berry
Co-Founder
Katherine Berry
Co-Founder, Strategic Accounts & Innovation
Having spent the early years building the product organization and leading the creation of Allocadia’s MPM Platform, Katherine Berry now works with Allocadia’s most strategic customers to evangelize Allocadia’s company, product and team to executive stakeholders and global marketers, collaborate on value-add solutions and, in turn, leverage the insights gained to fuel future innovations.
Since co-founding Allocadia in 2010 with her twin sister Kristine Steuart, Katherine’s product expertise & intuition has been instrumental in growing Allocadia’s platform to serving over 14,000 users managing over 20B in marketing investments at some of the world’s largest enterprises and in garnering 30M in venture funding, a unique accomplishment for female founders, making up only 2% of total VC funding.
Katherine was named among the Top 10 Women in Tech to Watch by Inc magazine, BC’s top 35 most influential women in business, and BC’s top 40 under 40. Allocadia has received numerous recognitions including being named as a Leader by G2 Crowd, receiving the MarTech Breakthrough Award for Best Marketing Performance Management Company, the BCTIA Community Engagement Award, the DMN Marketing Company of the Year and Analytics Company Award, the Ventana Research Technology Innovation Award, the Gartner Cool Vendor for CRM Marketing Applications and earned a spot on the Deloitte Technology Fast 50 list.
Katherine holds a Master’s degree in Media Studies from the University of Oslo, a Web Technologies Certificate from the British Columbia Institute of Technology, and a Bachelor’s degree in Communications from Simon Fraser University.
T.J. Begley
Chief Customer Officer
T.J. Begley
Chief Customer Officer
T.J. has spent his entire career in customer facing roles, delivering value and successful change for global enterprise organizations. In his time at Allocadia, he has used this experience to show how all types of marketing teams can create confidence through adoption of our platform. As Chief Customer Officer, he and his teams are responsible for the complete customer experience and the health, growth, and success of all Allocadia customers.
From solution consultation (pre-sales) to onboarding, enablement, support, ongoing customer success, and long-term commercial relationships, T.J.’s high performing teams are focused on creating, retaining, and growing successful Allocadia customers and delivering high value at all points in the customer lifecycle. With an emphasis on value creation, T.J. is also responsible for our ecosystem strategy and how our strategic partnerships support the delivery of better solutions to the market and to our customers.
Prior to moving to Vancouver and joining Allocadia, T.J. spent the first stage of his career working with Accenture in the UK, successfully leading cross-functional/multi-national teams and delivering major change for some of the world’s largest enterprises. He is driven in building and leading a world-class customer organization and he is hands-on in providing a great experience and successful outcomes for Allocadia’s customers.
T.J. holds an honours Science degree in Business Information Systems from University College Cork in Ireland.
Payod Deshpande
Chief Product Officer
Payod Deshpande
Chief Product Officer
As CPO, Payod heads product and technology at Allocadia leading its product management, product design, engineering and operations teams. He is responsible for setting the strategic direction of the product and driving execution across the entire innovation lifecycle. He is passionate about building high performance teams and leveraging technology and design to create products that customers love.
Payod brings 15 years of experience with SAP Ariba, a leader in spend management, where he was responsible for their Spend Visibility, Analytics, Buying, Invoicing and Payment products. He led product and engineering teams across Procurement and Business Network product lines to deliver innovation at scale. Under his leadership SAP Ariba delivered cutting-edge analytics technology, consumerized how organizations buy goods and services, and built a financial partner ecosystem for seamless payment execution and financing of small businesses on the world’s largest B2B commerce network.
Payod has a Master’s degree in Computer Science from University of Southern California and a Bachelor’s degree in Computer Engineering from University of Pune.
Samantha Bannister
SVP, Finance & Operations
Samantha Bannister
SVP, Finance
As SVP of Finance & Operations at Allocadia, Samantha is responsible for the overall financial management of the company and for multiple corporate functions including, finance, treasury, legal, governance, compliance, human resources, sales operations, and financial strategy. Her key focus is on the metrics that drive the company, and which promote strong, informed decision making.
Samantha is an experienced financial executive with over 18 years extensive knowledge in the technology sector (SaaS). Prior to joining Allocadia in October 2014, Samantha spent 7 years with Talemetry working closely with the CFO and before that spent 7 years at ResponseTek, both Vancouver based technology companies. Prior to her achievements in the technology sector, Samantha also served as CFO of the MS Society of Canada, BC Division, VP Finance for Shavick Entertainment and spent 5 years with BDO Duwoody, where she earned her CPA designation.
Ryan Moon
SVP, Sales
Ryan Moon
SVP, Sales
As SVP Sales, Ryan Moon leads Allocadia’s sales organization by working with cross-functional groups to scale our growth engine and provide a strong and engaging customer experience.
Ryan takes an ambitious approach in scaling a SaaS company, bringing a unique perspective on how to leverage proven sales organization fundamentals. Leading with a ‘one revenue team’ mentality, he fosters sales and marketing alignment to support Allocadia’s growth goals. He is responsible for both the business development and sales teams at Allocadia and maintains a ‘hire, grow, and promote’ leadership mentality to advance not only Allocadia’s sales organization but also every team member’s career development.
Ryan brings to Allocadia 7+ years at Xerox, with experience across product, sales, and partner channel roles. Ryan was also a NCCP/CSCF certified athlete coach prior to his time at Xerox. He holds an Honors BA in Psychology from Wilfrid Laurier University.
Jackie Morton, MSc NL
VP, People & Culture
Jackie Morton, MSc NL
VP, People & Culture
Jackie has more than a decade of experience using a brain-based approach to cultivate high-trust business cultures.
As VP of People and Culture, she is focused on further growing and honing the culture at Allocadia so that it scales right alongside company growth. In her role she oversees the hiring of all employees, including those that work remotely, and ensures a seamless experience for Allocadians, no matter where they are located.
Prior to Allocadia, Jackie was VP of People & Culture at Elastic Path Software and head of People & Culture, Technology, at Lululemon. She holds a Masters’s of Science degree in Neuroscience Leadership from Middlesex University and a BA in Psychology from the University of Windsor.
Sam Melnick
VP, Customer Success & Insights
Sam Melnick
VP Customer Success & Insights
As VP of Customer Success and Insight, Sam Melnick is dedicated to providing value to Allocadia’s customers through every interaction they have with the company.
Throughout his career Sam has led marketing and customer success teams at growing SaaS organizations. He and his team are focused on customers, community, education, and insights – with the goal of helping marketers run their teams like a business.
He brings over a decade of marketing and MarTech expertise as an award-winning analyst at IDC’s CMO Advisory Practice, and customer success leader at Lattice Engines. He is a frequent speaker at marketing industry events and author of original marketing research and thought leadership. His joys outside of learning from, and collaborating with, marketers are BBQ, craft beer, and his 3 year old son.
Kelly Krumreich
VP, Go-to-Market Enablement
Kelly Krumreich
VP Go to Market Enablement
In her role, Kelly is focused on ensuring that our field teams, across Marketing, Sales and Services, have the insights, tools and knowledge to exceed all of Allocadia’s customers’ expectations for value realization.
The GTM Enablement team blends project and program management, analysis, process engineering, and systems knowledge to ensure that our field organization can effectively and efficiently deliver value to a growing market and customer base.
Kelly has extensive knowledge of SaaS B2B Enterprise software having spent over 20 years in leadership roles across various field functions (Delivery, Alliances and GTM Operations) in high growth, scale-up phase software organizations.
Brian Brownrigg
VP, Professional Services & Ecosystem
Brian Brownrigg
VP, Professional Services & Ecosystem
In his role, Brian brings the resources of both the Allocadia team and ecosystem partners to help Allocadia clients drive the most value from their Allocadia investment, and to help them connect plan and spend disciplines across the complete marketing process and ecosystem. He believes that for marketing professionals to achieve results, they need a seamless, end-to-end work experience.
Before joining the team, Brian had worked with Allocadia as a partner since 2015. Brian has nearly 20 years experience as a marketing consulting practitioner, operating in a variety of industries and marketing disciplines, including Marketing Resource Management, Digital Asset Management, Sales Force Automation, Contact Center, and Marketing Automation. He has led complex, global technology and business change initiatives for dozens of companies, each with a diverse set of project goals and objectives.
Brian and his teams have been recognized multiple times with partnership, industry, and solution awards. Brian holds an MBA from Loyola University Chicago. He lives in Omaha, NE with his family, and is active in community service through several philanthropic leadership positions.
Sabino Marquez
Chief Information Security Officer
Sabino Marquez
Chief Information Security Officer
Sabino has been leading the Assurance practice at Allocadia since 2015, where he cultivates a culture of security accountability.
Providing singular accountability for the safety of all data, Sabino’s practice focuses on value defense and the transformation of stakeholder trust into competitive differentiation. Sabino directly engages with customers to secure their data, and ensure that all privacy and security requirements are met.
Since 2011, Sabino has been leading SaaS organizations through the development and communication of their security story. He is a highly rated public speaker, frequently keynoting at large events showing audiences how to best implement value defense practices in their organizations. He has been featured in the Wall Street Journal and Security Magazine, and was the focus of a Forrester Research study on the effectiveness of Allocadia’s innovative security practices.
Mike Squance
VP, Support & Technical Services
Mike Squance
VP Support & Technical Services
Mike Squance, a 25-year veteran of the software industry, combines years of management experience with deep technical knowledge to lead the Allocadia Technical Support and Integrations teams.
Mike is passionate about helping our customers solve some of their most complex challenges and opportunities, and his level of service and commitment to our customers is unparalleled. At Allocadia, he oversees the Technical Support team that provides world-class support for our customers as well as leading our Technical Services team that delivers a wide range of integrations built on the Allocadia Connect platform. With over ten years’ experience at Allocadia, Mike previously led the engineering team before moving into his current role to work more closely with our customers.
Prior to joining Allocadia, Mike spent eight years at AppNeta (formerly Apparent Networks), where he helped build the engineering, QA, and support teams. He holds a bachelor’s degree in engineering from the University of Victoria.
Jordi McDonald
Chief Architect
Jordi McDonald
Chief Architect
As Chief Architect, Jordi applies his extensive experience in building software systems to continuously grow Allocadia’s software platform, ensuring the best possible experience for our customers.
Combining a focus on business value with a strong vision for creating rock-solid technology, Jordi enables our engineering organization to deliver reliable solutions quickly to our customers.
Throughout his more than 25 year career he has consistently been at the forefront of bringing advanced technology to business. From co-founding StoresOnline.com, one of the first web-based e-commerce services for small businesses, to solving complex problems in same-day delivery logistics, he consistently has applied technology to help businesses succeed.
Diana Cheng, CPA
Controller
Diana Cheng, CPA
Controller
As Controller, Diana oversees the Finance and IT functions at Allocadia. Under the guidance of the SVP, Finance & Operations, the team is focused on providing best-in-class financial reporting.
Diana has more than 13 years of accounting experience in various industries including technology, management consultancy, and financial policy development. She brings with her a wealth of knowledge, enabling Allocadia to maintain the highest accounting standards and ensure best practices are adhered to. As a hands-on leader with this key operational team at Allocadia, Diana supports leaders and key stakeholders across the business to ensure all teams are set up for success.
Diana graduated from the British Columbia Institute of Technology (BCIT) with a Bachelor of Technology in 2010 and received her CPA designation in 2012.
Ian Harrasser
General Counsel
Ian Harrasser
General Counsel
As General Counsel at Allocadia, Ian is committed to helping drive business initiatives forward while protecting the interests of the organization.
Ian provides practical, business-oriented solutions across the organization that support Allocadia’s growth and business goals. Ian’s responsibilities encompass a wide range of issues and practice areas, including, commercial contracts, risk mitigation, regulatory compliance, privacy and security, intellectual property, and corporate best practices.
Prior to joining Allocadia, Ian has held multiple corporate counsel positions during his career in the high-tech, aerospace, and insurance industries, working for companies such as Synopsys, Inc., MDA Systems Ltd., Talemetry Inc., and Liberty Mutual Insurance.
Ian holds a law degree from Willamette University, College of Law and BA in Political Science and Philosophy from California State University, Chico.
CMO Council
Rene Bonavie
CMO Council Advisor
Former CMO at Palo Alto Networks
Rene Bonavie
CMO Council Advisor
René Bonvanie is currently the EVP, Strategic Accounts at Palo Alto Networks. He has more than 30 years of executive management and marketing experience in enterprise technology.
He joined Palo Alto Networks as chief marketing officer in 2009 and served as such for a decade before transitioning to his current role as executive vice president of strategic accounts in 2019. Prior to that, he served as senior vice president of Marketing, SaaS, and IT at Serena Software, and was senior vice president of Global Marketing at SAP.
Earlier, as CMO at Business Objects, René was responsible for all marketing activity, including corporate communications, field marketing, and product marketing. Prior to that, he served as senior vice president of Worldwide Marketing at Veritas Software Corporation. In his 10 years as vice president of Product Marketing at Oracle Corporation, he managed the Oracle database product line, had editorial responsibility for Oracle Magazine and Profit Magazine, and co-founded Oracle’s developer program, Oracle Technology Network.
Elissa Fink
CMO Council Advisor
Former CMO Tableau
Elissa Fink
CMO Council Advisor
With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development.
She was the CMO at Tableau for more than a decade, during which time she supported the company’s growth from $5 million to $1 billion in revenue. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, now owned by Equifax. She has also served in executive positions at Tele Atlas (acquired by TomTom), TopTier Software (acquired by SAP), and Nielsen/Claritas. Elissa also sold national advertising for the Wall Street Journal. She’s a frequent speaker and has spoken at conferences including the DMA, NCDM, PSAMA and others. Elissa is a graduate of Santa Clara University and holds an MBA in Marketing and Decision Systems from the University of Southern California. In 2013, Elissa joined the Board of the Washington Technology Industry Association (WTIA).
Advisors
Don Mattrick
Advisor
Former President EA, Microsoft
Don Mattrick
Advisor
A native Vancouverite, Don is an active member of the province’s business and educational community and has received various awards and recognition for his leadership in the technology sector.
Don has been names one of America’s “Top Ten Influentials” by Fortune magazine and Simon Fraser University awarded him the highest honour the university can bestow, the Doctor of Laws.
Don is the former CEO of social gaming company Zynga, as well as a member of its board of directors. At the age of 17, Don founded Distinctive Software, Inc. which was acquired by Electronic Arts in 1991 and subsequently became EA Canada. He took his passion for the industry and served as the President of Worldwide Studios for Electronic Arts for 15 years. Following this role, Don was the President of the Interactive Entertainment Business at Microsoft. There he was responsible for a collection of consumer businesses including Xbox 360, Xbox Live, Xbox One, Kinect, TV Music and Video services, Microsoft Mediaroom, as well as PC and mobile interactive entertainment.
Don’s passion for his work has shown in all of his ventures and he continues to bring that enthusiasm and creativity to Allocadia as an advisor.
Norm Francis
Advisor
Former CEO and Founder Pivotal
Norm Francis
Advisor
Norm Francis spent 25 years in the software industry, first co-founding BSG which created ACCPAC and Simply Accounting, and later co-founding Pivotal Corporation, one of the early leaders in Customer Relationship Management software.
He was Pivotal’s CEO and Chairman of the Board as the company grew rapidly from a startup to a company with $100 million in revenue and 750 employees in 25 offices around the world. During his business career Norm served on several private and public corporate boards as well as industry committees.
Norm is a well-known technology angel investor and is an active mentor to entrepreneurs in the technology sector and university students. He is a member of the Board of Traction on Demand, a fast-growing Vancouver services and software company that was awarded one of the first “B Corp” designations in Canada for its social responsibility.
After retiring from active business involvement in 2001, Norm became a founding partner of Social Venture Partners Vancouver. SVP Vancouver pioneered venture philanthropy in Canada and he served continuously on the Board of Directors until 2013. He was recently honoured with SVP’s first Distinguished Partner award.
Norm holds a B.Sc. in computer science from the University of British Columbia, and is a Fellow of the CPA Institute of British Columbia.
Nanon de Gaspé Beaubien-Mattrick
Advisor
Beehive Holdings Founder & President
Nanon de Gaspé Beaubien-Mattrick
Advisor
Nanon de Gaspé Beaubien-Mattrick is Founder of Beehive Holdings. Prior to founding Beehive, Nanon worked in sales and marketing for Playtex International before moving on to become Sr. Vice President of Telemedia Corporation for 10 years.
While at Telemedia, Nanon helped grow the company into Canada’s largest consumer magazine publisher with titles ranging from Elle and TV Guide to Canadian Living. She also helped oversee the building of Telemedia into one of the country’s largest radio operators.
Born in Montreal, QC, Nanon graduated with honors from Harvard College and earned an MBA from Harvard Business School. Nanon is fluent in English, French and Spanish. Nanon is currently serving as a Board of Director for Allocadia Software and the de Gaspé Beaubien Family Foundation. Nanon is married with two children and resides in California. Nanon has a weakness for chocolate and French Bulldogs.
Greg Wolfe
Advisor
Former COO Marketo
Greg Wolfe
Advisor
Greg is a seasoned executive with more than 25 years of experience leading sales and operations for enterprise technology companies.
As the COO of Marketo, he led the company through the successful acquisition by Adobe. Greg was executive vice president and general manager, Americas, at SAP’s Business Objects before leaving the company to found Emalex, a consulting firm for business-to-business technology companies, in 2009. At Business Objects, he led the organization through hyper-growth and saw the company become the number one business intelligence provider in the world with over $1 billion in revenue, millions of licensed users, and more than 5,000 employees. He previously held leadership positions at Crystal Decisions (acquired by Business Objects in 2004) and Xerox. Greg attended the University of Regina in Saskatchewan, Canada.
Board
Kristine Steuart
CEO & Co-Founder
Kristine Steuart
Board Member
As CEO and Co-Founder, Kristine Steuart leads the Allocadia team in realizing their vision of a world where marketers make every dollar count. To rally behind their mission, Kristine is focused on building a world-class team and a culture of living our core values.
Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia in 2010 after experiencing first-hand the difficulty in gaining insights into marketing investments and measuring marketing performance. Kristine has led Allocadia from a bootstrapped start up with a handful of customers to a global organization with hundreds of enterprise customers worldwide who manage billions of dollars in marketing spend in Allocadia, $30m in venture funding, and partnerships with marketing cloud leaders like Oracle, IBM and Marketo. With a radically better way to plan, budget and optimize their marketing investments, Allocadia’s enterprise software is helping propel marketers on a journey they have embarked upon: leading in their companies by driving real business impact.
Kristine is a speaker at local and global events, and writes a CMO Leading in Change blog series. Kristine was named among the Top Forty Under 40 by Business in Vancouver, the Top 10 Women in Tech to Watch in 2015 by inc. magazine, and one of BC’s top 35 most influential women in business. Allocadia has also received recognition as one of the Top 100 Tech Companies in BC and was awarded the 2015 Gartner Cool Vendor for CRM Marketing Applications.
Katherine Berry
Strategic Accounts, Innovation & Co-Founder
Katherine Berry
Board Member
Katherine Berry, Strategic Accounts & Innovation and Co-Founder, lead the product team’s creation of the RunMarketing Platform, and now focuses on working with Allocadia’s most strategic customers.
Having spent the early years building the product organization and leading the creation of Allocadia’s MPM Platform, Katherine Berry now works with Allocadia’s most strategic customers to evangelize Allocadia’s company, product and team to executive stakeholders and global marketers, collaborate on value-add solutions and, in turn, leverage the insights gained to fuel future innovations.
Since co-founding Allocadia in 2010 with her twin sister Kristine Steuart, Katherine’s product expertise & intuition has been instrumental in growing Allocadia’s platform to serving over 14,000 users managing over 20B in marketing investments at some of the world’s largest enterprises and in garnering 30M in venture funding, a unique accomplishment for female founders, making up only 2% of total VC funding.
Katherine was named among the Top 10 Women in Tech to Watch by Inc magazine, BC’s top 35 most influential women in business, and BC’s top 40 under 40. Allocadia has received numerous recognitions including being named as a Leader by G2 Crowd, receiving the MarTech Breakthrough Award for Best Marketing Performance Management Company, the BCTIA Community Engagement Award, the DMN Marketing Company of the Year and Analytics Company Award, the Ventana Research Technology Innovation Award, the Gartner Cool Vendor for CRM Marketing Applications and earned a spot on the Deloitte Technology Fast 50 list.
Katherine holds a Master’s degree in Media Studies from the University of Oslo, a Web Technologies Certificate from the British Columbia Institute of Technology, and a Bachelor’s degree in Communications from Simon Fraser University.
Kevin Swan
Board Member
iNovia Capital
Kevin Swan
Board Member
Kevin is a Partner at iNovia Capital and is passionate about building technology companies and working with the entrepreneurs behind them. Kevin currently focuses on investments in SaaS, Digital Media and Connected Devices.
Prior to iNovia, Kevin worked various roles in product management, was a startup CEO, managed a seed-stage fund and spent over 10 years as a beekeeper.
Kevin has a BSc. In Mechanical Engineering from the University of Alberta and a MS in Mechanical Engineering from Stanford University, concentrating on control systems, dynamics, mechatronics and entrepreneurship. He serves or observes on the boards of Mitre Media, Allocadia and Drivewyze in addition to leading investments in Granify, Basis Science and Growlabs.
Martin Angert
Board Member
Susquehanna Growth Equity
Martin Angert
Board Member
Martin Angert is a Director with Susquehanna Growth Equity. He focuses on infrastructure and application software, SaaS, and marketplace businesses.
Before joining SGE, Martin was a Principal at Insight Venture Partners, where he spent nine years leading investments in software and internet companies spanning multiple industries.
Prior to that, he was a software developer in J.P. Morgan’s Application Delivery division.
Martin’s prior investments include TeamViewer (acquired by Permira), Kaseya, Firemon, Wix (NSDQ: WIX), DrillingInfo, Cvent (NYSE: CVT), New Relic (NYSE: NEWR), Cherwell Software, SmartBear Software, Academic Partnerships, Whitney University System, B2B-Center, Lytx, and RTS (acquired by MICEX).
Martin received dual degrees from the University of Pennsylvania’s Wharton School and its School of Engineering, graduating summa cum laude in Finance and Computer Science.
Martin was born in a former Soviet republic called Moldova and is fluent in Russian. In addition to playing every competitive sport under the sun (not always well), Martin loves to spend time with his wife and dog in the great outdoors.
John Stetic
Independent Board Member
Former GVP Products, Oracle Marketing Cloud
John Stetic
Board Member
John Stetic is the Senior Vice President of Innovation and ISV Partnerships at ServiceMax. John, a renowned martech product leader, previously lead the Product and Engineering organization for Oracle Marketing Cloud, where he was instrumental in expanding the business beyond the acquisition of Eloqua, and creating a leading Marketing Cloud platform. His diverse experience, from co-founding startups to executive leadership at Fortune 500 companies, brings deep B2B martech portfolio product experience to the Allocadia board.
In his current role, John is responsible for identifying where and how ServiceMax can expand its product offering outside the current suite and, in collaboration with the cross-functional Product Development Group, determine when to build, buy, or partner to drive uncompromising innovation. Previously, John served as Chief Product Officer at Zinc, following a successful career in product leadership roles at companies including Oracle, Eloqua, Blueprint Software Systems and Novell.
Laurie Schultz
Independent Board Member
President & CEO, Galvanize
Laurie Schultz
Independent Board Member
Laurie Schultz is responsible for leading the transformation of Galvanize’s global business by mobilizing talent toward category disruption and IPO.
With 30 years of experience in technology, Laurie has led several multimillion-dollar software businesses spanning the personal finance, small business accounting, ERP, CRM, and GRC categories. Holding prior leadership positions with Sage, Intuit, KPMG, and TELUS, Laurie has transformed cultures, platforms, business models and valuation
by empowering change and relentlessly focusing on the “right critical few”.
Since being appointed CEO of Galvanize in 2011, Laurie has successfully repositioned the company to one of Canada’s top 100 and Best Managed employers; enjoying “top quad” analyst recognition on a build/buy/re-brand formula obsessed with disrupting its category while profitably delivering high double digit revenue growth.
Laurie has received multiple leadership awards, including 2019 EY Entrepreneur of the Year – Pacific Region (Technology), 2019 Business in Vancouver’s (BIV’s) CEO of the Year, WXN Canada’s Most Powerful Women Top 100 (Hall of Fame – 2016, 2017, 2018 and 2019), the 2015 Gold Stevie® Award for North America’s Female Executive of the Year, the YWCA’s 2015 “Women of Distinction” award, BIV’s 2014 “Women of Influence” award, and the Minerva Foundation’s 2013 “Excellence in Leadership” award.
Laurie holds an MBA and a Bachelor of Commerce degree, both from University of Alberta and currently acts as a Director with the Greater Vancouver Board of Trade, and Allocadia.
Anthony Lee
Observer
Altos Ventures
Anthony Lee
Board Member
Anthony Lee is a Managing Director of Altos Ventures, where he focuses on software and digital media investments.
Before joining Altos, Anthony led marketing efforts for three start-up companies including Evolve Software (Nasdaq:EVLV, later acquired by Oracle). Anthony began his career as a strategy consultant at McKinsey & Company and has published a national magazine.
Anthony serves as Chairman of TechSoup, the world’s largest non-profit distributor of computer software and hardware. He co-founded and co-chairs the C100, a network of top Canadian technology leaders dedicated to supporting Canadian entrepreneurs. Anthony is a member of the Pacific Council on International Policy and served as a term member of the Council on Foreign Relations. He is a founding member of the Full Circle Fund, a venture philanthropy group based in San Francisco. Anthony received his MBA from Stanford University and earned a BA in Politics and Economics from Princeton University.
Cindy Padnos
Observer
Illuminate Ventures
Cindy Padnos
Observer
Leveraging over 25 years of high-tech industry experience, Cindy Padnos is the founder and Managing Partner of Illuminate Ventures. Ms. Padnos focuses primarily in the Enterprise/B2B cloud and mobile computing sectors with a particular emphasis on SaaS applications and platforms.
Cindy currently serves as a board director or observer for Allocadia, BrightEdge Technologies, ChannelEyes, Hoopla Software, Opsmatic, Peerlyst, Xactly Corporation and Yozio.
As a prior successful entrepreneur, Ms. Padnos was founder and CEO of Vivant (now ORCL), CEO of Acumen (now DDI) and VP marketing at Scopus Technology (IPO). Cindy has been recognized as one of the Most Influential Women in Tech (Fast Company), Most Influential Women in Silicon Valley (New York Times) and dubbed ”Queen B2B” (VentureBeat). She is an advisory board member for Carnegie Mellon’s Tepper School of Business, for Astia and Springboard and is the author of the widely-cited white paper “High Performance Entrepreneurs: Women in High Tech”.
Investors
In December 2015, Allocadia announced it raised a Series B financing for US$16.5 million (CAD$22 million), bringing the company’s total funding to US$24 million (CAD$30 million). The round was led by Susquehanna Growth Equity (SGE), with participation from existing investors iNovia Capital, Altos Ventures, Nanon de Gaspé Beaubien-Mattrick of Beehive Holdings, Illuminate Ventures, Don Mattrick, and Norm Francis of Boardwalk Ventures. Founded in 2010, Allocadia grew solely through the continued satisfaction of its global customers. In June 2014, Allocadia announced a $7M Series A to fuel future growth in the multi-billion dollar CMO marketing cloud technology market.
