How Freshworks is Turning Digital Channels into Predictable Revenue Streams
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Freshworks SaaS products are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13...
5 Focal Points to Guide Marketing in 2021
These tips for marketers heading in 2021 are based on our recent webinar at the Demand Gen Report’s Strategy & Planning Series. Our CMO Julia Stead was joined by Bill Dembinski, VP Corporate Marketing at Equinix, and Lisa Horner, VP Marketing at Appfolio to discuss exclusive data insights into the massive changes...
How Autodesk Drives Marketing Success - Even in a Pandemic - With Better Performance Management
Autodesk is a leader in 3D design, engineering and entertainment software. They make software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of customers are doing with Autodesk’s...
The State of Spend: Expectations vs Reality
Get more insight into the current landscape of marketing investments in our inaugural report the State of Spend.
The Marketing Planning Crash Course
Marketing planning is a complex process that occupies a lot of marketer’s time. For this crash course, we’ve identified three areas to focus on to create maximum impact: Strategic Planning Scenario Planning Partnering with Finance
Allocadia Cheat Sheet: Building a Marketing Budget
Learn more about marketing budget best practices and creating an agile budget to weather any storm in our eBook Budgeting in a Crisis: How to Steer Your Ship Through the Storm. Interested in more marketing budgeting and spend management content?