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How Marketing Operations at GE Digital Proves How Marketing Matters
On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. Their efforts are often happening behind the scenes, as they strategize, plan, budget, and analyze results to make sure every dollar counts. It’s a...
How Allocadia Helps Create Efficiency from Planning to Execution
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
How Allocadia Helps Create the Right Data Set for Accurate, Timely and Actionable Insights
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
How Allocadia Helps Increase Marketing's Value to the Business
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
How Allocadia Helps Align Marketing's Goals to Business Goals
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
How Land O'Lakes Leverages Allocadia for Real-Time Planning Insights
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!
How Allocadia Helps Danone Keep an Agile Marketing Planning Approach
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Kyle Watts Kyle Watts is an Associate Brand Manager at Danone North America. — Hi Kyle! To start, please tell us about the marketing planning process at...
How Allocadia Helps Centrify Connect Marketing Plans to Corporate Objectives
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Linlin Li Vice President, Marketing Operations and Strategic Projects at Centrify Linlin leads marketing operations at Centrify, a California-based next-gen identity and access management company that delivers...
4 Strategic Marketing Planning Tactics from Fuze
The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes. One specific...
How Allocadia Helped Transform Marketing at Commvault
What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out! Anna, along with Workfront’s Brandon Jensen, also joined us to present a webinar entitled, Building Best-in-Class Marketing Ops: Strategies from Commvault...
5 Steps to Growing your Marketing Performance
Nurture your marketing investments and see your results flourish. Today’s marketers are responsible for more than ever before. They’ve transitioned from a brand and agency role to having responsibility for the full customer experience. Extra responsibility brings extra pressure to demonstrate impact and drive revenue. Allocadia gives you the fullest possible...
The Top 3 Things Marketers Can Do to Solidify Their Relationship with Finance
As marketers, how can we build a better bridge to our colleagues in Finance? In this infographic, we present the top three things marketers can do to improve their relationship with people on the Finance side of the fence (and why they’d want to!). Interested in more marketing budgeting and...
3 Essential Conversations Between the CMO & CFO
What can Marketing and Finance leaders talk about to achieve better alignment? Strong CMO-CFO alignment can bring a host of advantages to both Marketing and Finance organizations. But this harmony isn’t always easy to achieve. By nature of their roles, the two groups often see the world in very different...
Allocadia Assist Overview
Allocadia Assist is a personalized, continuous enablement program designed to help you get maximum value out of your Allocadia investment. We tailor Allocadia Assist to your unique needs, training and equipping you and your team to leverage everything Allocadia has to offer where and when you’re ready for it. Read...
How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia
Arc’teryx is an outdoor equipment company headquartered in North Vancouver, British Columbia. They are an innovation-driven organization focused on climbing, skiing, and alpine products. The Problem: Spreadsheet Nightmare With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer...
How GE Digital Doubled ROMI in One Year with Allocadia
Solve spend efficiency to drive more than 2x ROMI
The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.
"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
How Allocadia Gives StepStone Global Insights
“You just open one tool, and you have a complete list of how each individual region is performing right now.” – Benjamin Deigendesch, International Online Marketing Specialist Organization Stepstone is a leading online job board business in Europe, operating some of the most powerful online job portals in the European...
