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How Allocadia Helps Align Marketing's Goals to Business Goals
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
How Land O'Lakes Leverages Allocadia for Real-Time Planning Insights
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!
How Allocadia Helps Danone Keep an Agile Marketing Planning Approach
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Kyle Watts Kyle Watts is an Associate Brand Manager at Danone North America. — Hi Kyle! To start, please tell us about the marketing planning process at...
How Allocadia Helps Centrify Connect Marketing Plans to Corporate Objectives
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Linlin Li Vice President, Marketing Operations and Strategic Projects at Centrify Linlin leads marketing operations at Centrify, a California-based next-gen identity and access management company that delivers...
4 Strategic Marketing Planning Tactics from Fuze
The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes. One specific...
How Allocadia Helped Transform Marketing at Commvault
What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out! Anna, along with Workfront’s Brandon Jensen, also joined us to present a webinar entitled, Building Best-in-Class Marketing Ops: Strategies from Commvault...
5 Steps to Growing your Marketing Performance
Nurture your marketing investments and see your results flourish. Today’s marketers are responsible for more than ever before. They’ve transitioned from a brand and agency role to having responsibility for the full customer experience. Extra responsibility brings extra pressure to demonstrate impact and drive revenue. Allocadia gives you the fullest possible...
The Top 3 Things Marketers Can Do to Solidify Their Relationship with Finance
As marketers, how can we build a better bridge to our colleagues in Finance? In this infographic, we present the top three things marketers can do to improve their relationship with people on the Finance side of the fence (and why they’d want to!). Allocadia’s Run Marketing Platform gives marketers...
3 Essential Conversations Between the CMO & CFO
What can Marketing and Finance leaders talk about to achieve better alignment? Strong CMO-CFO alignment can bring a host of advantages to both Marketing and Finance organizations. But this harmony isn’t always easy to achieve. By nature of their roles, the two groups often see the world in very different...
Allocadia Assist Overview
Allocadia Assist is a personalized, continuous enablement program designed to help you get maximum value out of your Allocadia investment. We tailor Allocadia Assist to your unique needs, training and equipping you and your team to leverage everything Allocadia has to offer where and when you’re ready for it. Read...
How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia
Arc’teryx is an outdoor equipment company headquartered in North Vancouver, British Columbia. They are an innovation-driven organization focused on climbing, skiing, and alpine products. The Problem: Spreadsheet Nightmare With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer...
How GE Digital Doubled ROMI in One Year with Allocadia
Solve spend efficiency to drive more than 2x ROMI
The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.
"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
How Trimble Uses Allocadia to Gain Full Transparency into their Marketing Budgets and Initiatives
“The good thing about Allocadia is that it is one centralized repository for the budget process, and it allows ultimate transparency.” – Jarrod Krug, Marketing Communications Manager of Building Construction, Trimble Navigation The Organization Best known for GPS technology, Trimble is a location-based solutions provider with a wide range of...
How Allocadia Gives StepStone Global Insights
“You just open one tool, and you have a complete list of how each individual region is performing right now.” – Benjamin Deigendesch, International Online Marketing Specialist Organization Stepstone is a leading online job board business in Europe, operating some of the most powerful online job portals in the European...
How NI Drives Impact and Alignment with Allocadia
NI (formerly National Instruments) is a publicly traded company (NASDAQ: NATI) and headquartered in Austin, Texas. They produce automated test equipment and virtual instrumentation software. Common applications include data acquisition, instrument control and machine vision. The Problem: Too Much Data and No Official System When Helena Lewis, Senior Group Manager for Global Marketing Operations and Technology at NI, saw the disconnect between upstream plans and downstream...
From Triage to Triumph in Seven Days: How Doctors Without Borders Went Live with Allocadia in Record Time
“We felt as if we were going through the process as a team, and never once worried about missing something and not getting a chance to address it.” – Nadine Ahrabi-Nejad, Senior Marketing Associate One week from kickoff to go-live. That’s how long it took for the 15-person team at...
Hitachi Vantara: Quality Data Leads to Quality ROI
Hitachi Vantara provides information technology (IT) infrastructure, analytics, content, and cloud solutions and services to Fortune 100 and Fortune Global 100 enterprises. They are a wholly owned subsidiary of Hitachi Ltd and publicly traded (NYSE: HIT). The Problem: Missed Opportunities Hitachi Vantara has a massive budget that requires consistent monitoring and maintenance; investments need to be regularly...
How Charles Schwab Has Instant Investment Visibility with Allocadia
Charles Schwab is an American multinational financial services company headquartered in San Francisco, California. They are a publicly traded company (NYSE: SCHW) and one of the largest banking institutions in the US with over $3.3 trillion in client assets. The Problem: No Budget Control With a large and dynamic budget that was widely distributed across 96 cost...
Case study: How Change Healthcare Gained Back 90% of Time Spent Manually Updating Budgets with Allocadia
“A process that used to take me five days each month now takes me three or four hours.” – Amanda Lomas, Director of Marketing Analytics, Change Healthcare The Challenge When Amanda Lomas took on a new position as Director of Marketing Analytics at Change Healthcare, she found a marketing team...
