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How Allocadia Helps Align Marketing's Goals to Business Goals
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
How Allocadia Helps Centrify Connect Marketing Plans to Corporate Objectives
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Linlin Li Vice President, Marketing Operations and Strategic Projects at Centrify Linlin leads marketing operations at Centrify, a California-based next-gen identity and access management company that delivers...
4 Strategic Marketing Planning Tactics from Fuze
The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes. One specific...
5 Steps to Growing your Marketing Performance
Nurture your marketing investments and see your results flourish.  Today’s marketers are responsible for more than ever before. They’ve transitioned from a brand and agency role to having responsibility for the full customer experience. Extra responsibility brings extra pressure to demonstrate impact and drive revenue. Allocadia gives you the fullest possible...
3 Essential Conversations Between the CMO & CFO
What can Marketing and Finance leaders talk about to achieve better alignment? Strong CMO-CFO alignment can bring a host of advantages to both Marketing and Finance organizations. But this harmony isn’t always easy to achieve. By nature of their roles, the two groups often see the world in very different...
Allocadia Assist Overview
Allocadia Assist is a personalized, continuous enablement program designed to help you get maximum value out of your Allocadia investment. We tailor Allocadia Assist to your unique needs, training and equipping you and your team to leverage everything Allocadia has to offer where and when you’re ready for it. Read...