Short-form Archives - Page 3 of 3

The Top 3 Things Marketers Can Do to Solidify Their Relationship with Finance

As marketers, how can we build a better bridge to our colleagues in Finance? In this infographic, we present the top three things marketers can do to improve their relationship with people on the Finance side of the fence (and why they’d want to!). Allocadia’s Run Marketing Platform gives marketers...

3 Essential Conversations Between the CMO & CFO

What can Marketing and Finance leaders talk about to achieve better alignment? Strong CMO-CFO alignment can bring a host of advantages to both Marketing and Finance organizations. But this harmony isn’t always easy to achieve. By nature of their roles, the two groups often see the world in very different...

Allocadia Assist Overview

Allocadia Assist is a personalized, continuous enablement program designed to help you get maximum value out of your Allocadia investment. We tailor Allocadia Assist to your unique needs, training and equipping you and your team to leverage everything Allocadia has to offer where and when you’re ready for it. Read...

How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia

Arc’teryx is an outdoor equipment company headquartered in North Vancouver, British Columbia. They are an innovation-driven organization focused on climbing, skiing, and alpine products. The Problem: Spreadsheet Nightmare With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer...

How GE Digital Doubled ROMI in One Year with Allocadia

Solve spend efficiency to drive more than 2x ROMI The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.

"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital

How Allocadia Gives StepStone Global Insights

“You just open one tool, and you have a complete list of how each individual region is performing right now.”– Benjamin Deigendesch, International Online Marketing Specialist OrganizationStepstone is a leading online job board business in Europe, operating some of the most powerful online job portals in the European market —...

How NI Drives Impact and Alignment with Allocadia

NI (formerly National Instruments) is a publicly traded company (NASDAQ: NATI) and headquartered in Austin, Texas. They produce automated test equipment and virtual instrumentation software. Common applications include data acquisition, instrument control and machine vision. The Problem: Too Much Data and No Official System When Helena Lewis, Senior Group Manager for Global Marketing Operations and Technology at NI, saw the disconnect between upstream plans and downstream...

Hitachi Vantara: Quality Data Leads to Quality ROI

Hitachi Vantara provides information technology (IT) infrastructure, analytics, content, and cloud solutions and services to Fortune 100 and Fortune Global 100 enterprises. They are a wholly owned subsidiary of Hitachi Ltd and publicly traded (NYSE: HIT). The Problem: Missed Opportunities Hitachi Vantara has a massive budget that requires consistent monitoring and maintenance; investments need to be regularly...

How Charles Schwab Has Instant Investment Visibility with Allocadia

Charles Schwab was built around the simple idea of putting clients first. They keep clients at the heart of everything they do by offering a better, more modern way to build and manage wealth. Charles Schwab is an American multinational financial services company headquartered in Westlake, Texas. They are a publicly traded company (NYSE: SCHW)...

Case study: How Change Healthcare Gained Back 90% of Time Spent Manually Updating Budgets with Allocadia

“A process that used to take me five days each month now takes me three or four hours.” – Amanda Lomas, Director of Marketing Analytics, Change Healthcare The Challenge When Amanda Lomas took on a new position as Director of Marketing Analytics at Change Healthcare, she found a marketing team...