Reduce time budgeting & planning
*Creating marketing spend reports
The “I” in Marketing ROI is broken.
Spend in spreadsheets, static point in time answers, time-consuming.
We are Static vs Agile!
Our plans are nowhere.
No way to align to common goals, no planned outcomes, no visibility across organization.
We are Siloed vs Aligned!
The “R” in Marketing ROI is broken.
Results data trapped in different systems, chasing channel-level ROI and attribution.
We are focused on Credit vs Return on Intent!
/ marketer / year wasted on required operations
of spend wasted
Easily go over budget by 3% or more every quarter
Means not hitting business goals
less ROMI to drive the same results for the business
less revenue impact
Similar to the five stages of Do Marketing (awareness, consideration, acquisition, retention, advocacy), Run Marketing also has five stages:
Technologies that support the Run Marketing business process include:
Marketing Performance Management (MPM), Content Management Platforms (CMP), and Enterprise Work Management.
“We increased pipeline 2x using the same investment dollars, with insights driven from Allocadia.”
CMO of Splunk
“Allocadia has become our language. It pinpoints what is going well and where we should expand and improve.”
CMO, Signify (formerly Philips Lighting)
“You can’t tell people to go do a goal without giving them the right instrumentation and data. Allocadia helps us drive alignment to corporate goals.”
CMO, Palo Alto Networks
“You can never have global insights if you operate in spreadsheets, that’s why it is critical to have a unified SaaS platform like Allocadia.”
Chief, Marketing Operations and Technology
“We can land our budget within .05% of plan every quarter. We know exactly what we are spending, where and when needed we can reallocate spend to ensure we meet our plan.”
Head of Business Planning
“Allocadia elevates the conversation around marketing actions to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators.”
VP of Operations & Strategy