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Eyes on the Prize: Proving Marketing Impact
None of us should be working in silos. Everyone is part of creating success for their company, and for some departments it’s easy to see their contribution. However, the marketing organization can be a little trickier. Marketers are increasingly asked to prove their impact. But how can they do this?...
Is Your Tech Stack Delivering ROI?
Technology is necessary to keep up with modern marketing, and it extends well beyond social media and advertising. There are a host of different tools to address marketing’s needs and many can be stitched together to create an integrated system. In 2017, almost half of all marketers (48%) had built...
The Key to Marketing Confidence
With an ever-evolving technology landscape, Marketers are adopters and influencers of innovation but are also susceptible to following trends to fit the status quo. However, one item that has been top of mind with savvy marketers for years is measuring, tracking, predicting and understanding return-on-investment or ROI. One main reason...
How Allocadia Helps Increase Marketing's Value to the Business
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
Boost Marketing Accountability and Credibility
CMOs face intense pressure to increase the visibility and credibility of marketing especially in today’s drastically changing environment. Marketing teams have to not only learn new ways and channels to engage customers, they have to shift their marketing organization’s structures to support new goals. With so much time and effort spent re-evaluating...
How to Show Marketing's Impact in Five Steps
“You know–for kids.” In The Hudsucker Proxy, that one-liner accompanied by a drawing of a circle was all it took–more or less–for Norville Barnes (a naïve business graduate) to convince Sidney Mussburger (a ruthless member of the board of directors) to back his invention, the hula hoop. In the film, the invention puts Hudsucker...
The Three Gold Standards of Marketing Data
Are you Measuring or are you Gathering Insights? Often, Marketing Ops professionals spend too much time trying to piece together different sets of data to answer the questions of the business. It’s hard to get at the real measurements needed (or wanted), and data quality is a constant issue due...
How Rev Ops and MPM Will Define the Future of Marketing
Here at Allocadia, we’ve broken Marketing into two integral parts: Running Marketing and Doing Marketing. I want to quickly break those terms down for you in case you’re unfamiliar with these areas of marketing. Doing Marketing involves the execution of tasks and deliverables that marketers wake up to every day....
Marketing ROI in an Age of Budget Cuts
There are many paths to marketing ROI. Finding yours is more important than ever. In 2014, I was working at IDC as an analyst covering the CMO and marketing operations functions. We worked with some of the largest B2B marketing organizations in the world. Some of the most frequent questions...
How Red Hat is Building the Foundation for ROI
It’s easy to get tangled up in a web of ROI data that promises to solve all marketing woes. However, ROI is a tough beast to wrangle, and few will succeed without a solid underpinning strategy to guide the way. We were fortunate enough to participate in a live case...
5 Steps to Growing your Marketing Performance
Nurture your marketing investments and see your results flourish.  Today’s marketers are responsible for more than ever before. They’ve transitioned from a brand and agency role to having responsibility for the full customer experience. Extra responsibility brings extra pressure to demonstrate impact and drive revenue. Allocadia gives you the fullest possible...