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How Skillsoft Gained Crucial Budget Visibility in a Crisis
Skillsoft helps companies unlock the potential in their most valuable asset: their people. Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development that drives business impact for modern enterprises. Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of...
CMO Strategy Series: How Can We Measure Success During and Post-COVID
Written by Julia Stead, CMO at Allocadia As we near the end of the quarter, measuring performance is being pushed to the forefront of conversations. This first full quarter with COVID-19 impacting businesses has been a whirlwind: we went from chaos and triage to building a roadmap to recovery. You can’t...
Your Marketing Performance Management Maturity Playbook
60% of marketers are missing the right tools to demonstrate the quantitative impact of marketing spend. Don’t be one of them. It’s one thing to say you want to improve and it’s another to put the work in and become a best in class marketer. Drive growth for your organization...
The Ultimate Hierarchy of Marketing Measurements
Imagine you’ve just been hired as VP of Marketing for a division of a Fortune 1000 company, and you’re in the throes of your first week on the job. You’ve met your team and even started to dig into strategy a little. One of the next things you’ll want to...
ROI vs Attribution
ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are...
Increase Marketing Budgets by Becoming a Revenue Driver
Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. In the 4th annual State of Pipeline Marketing Survey, over 400 B2B marketers shared how they build growth for their organization through pipeline marketing methodology which impacts the entire funnel rather than only top...

Pipeline-focused marketers are more likely to hit their revenue goals, report alignment with broader business objectives, and be perceived as revenue drivers. The longer marketers wait to implement these changes, the harder it will be and the farther they will fall behind their peers. The time to change is now.

New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More
New original research reveals the industry’s maturity level of Marketing Performance Management Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a benchmark...
Measuring the ROI of Events
Marketing events (such as conferences, trade shows, etc.) are important to Marketing Operations practitioners. Even though it’s not always MOps folks who attend in person, they’re often intimately involved in the preparation, planning, execution and follow-up. In fact, Marketing Operations can be a make-or-break factor in running a successful event....