How Skillsoft Gained Crucial Budget Visibility in a Crisis
Skillsoft helps companies unlock the potential in their most valuable asset: their people. Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development that drives business impact for modern enterprises. Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of...
CMO Strategy Series: How Can We Measure Success During and Post-COVID
Written by Julia Stead, CMO at Allocadia As we near the end of the quarter, measuring performance is being pushed to the forefront of conversations. This first full quarter with COVID-19 impacting businesses has been a whirlwind: we went from chaos and triage to building a roadmap to recovery. You can’t...
Your Marketing Performance Management Maturity Playbook
60% of marketers are missing the right tools to demonstrate the quantitative impact of marketing spend. Don’t be one of them. It’s one thing to say you want to improve and it’s another to put the work in and become a best in class marketer. Drive growth for your organization...
Investment Visibility from Allocadia Transformed Digital Marketing at Land O' Lakes
Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Allocadia is the key to not only enabling her team to manage their plan, marketing budgets and investments with consistency, but to building the foundation needed to drive even further digital transformation. Interested in more marketing budgeting and...
Stop Random Acts of Marketing Measurement
Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem....
How GE Digital Doubled ROMI in One Year
Neenu Sharma, VP of Marketing Operations and Analytics at GE Digital faced a common challenge for marketing leaders – demonstrating results. “I don’t want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because...
The Ultimate Hierarchy of Marketing Measurements
Imagine you’ve just been hired as VP of Marketing for a division of a Fortune 1000 company, and you’re in the throes of your first week on the job. You’ve met your team and even started to dig into strategy a little. One of the next things you’ll want to...
ROI vs Attribution
ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are...
Learn how Juniper Networks Runs Marketing more Efficiently with Allocadia
We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform. Interested in more marketing planning content?
Neenu Sharma, GE Digital
Why She Won Neenu Sharma is a change agent. At GE Digital, the business unit she lightheartedly refers to as a “26,000-person startup”, she was the driving force behind a total transformation in the marketing planning process. She ousted a mess of disconnected spreadsheets and documents to bring in MPM...
Ryan Danner, Red Hat
Why He Won Ryan’s leadership in the MPM arena has fundamentally transformed the way Red Hat’s marketing organization operates globally. Under his leadership, Red Hat’s marketers have gained control and visibility into their marketing investments, plans and budgets, and become a more strategic and trusted partner across the organization. With...
Increase Marketing Budgets by Becoming a Revenue Driver
Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. In the 4th annual State of Pipeline Marketing Survey, over 400 B2B marketers shared how they build growth for their organization through pipeline marketing methodology which impacts the entire funnel rather than only top...
Pipeline-focused marketers are more likely to hit their revenue goals, report alignment with broader business objectives, and be perceived as revenue drivers. The longer marketers wait to implement these changes, the harder it will be and the farther they will fall behind their peers. The time to change is now.
New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More
New original research reveals the industry’s maturity level of Marketing Performance Management Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a benchmark...
Calculate the Value of MPM on Your Organization
Try our calculator to find out how much extra revenue you could drive with Allocadia, as well as how much your current budgeting & planning processes is costing your organization.
How Equinix Established Collaborative Financial Planning in a Marketers’ Language
Sean Hiss, Director of Marketing Operations at Equinix, talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus have real-time reporting and visibility across their global organization. See Also: Sean’s advice to marketers on how they can #RunMarketingBetter Sean’s 4 Tips...
How Bitsight Has Full Investment Visibility with Allocadia
Kory Himmer, Senior Manager of Marketing Operations at Bitsight, talks about how Allocadia helps his company run marketing by understanding their investments and predicting outcomes better. Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM),...
Measuring the ROI of Events
Marketing events (such as conferences, trade shows, etc.) are important to Marketing Operations practitioners. Even though it’s not always MOps folks who attend in person, they’re often intimately involved in the preparation, planning, execution and follow-up. In fact, Marketing Operations can be a make-or-break factor in running a successful event....