Measure & Optimize Archives - Page 4 of 4

Three Paths to Measuring Marketing ROI

Your Options for Confidently Measuring Marketing ROI with Allocadia Marketing ROI can be nebulous. There’s no one-size-fits all ROI measurement, and even once you’ve decided upon which metrics are most relevant for your business, there’s the significant technical challenge of measuring them. Allocadia is here to help. In this guide,...

How Box Doubled Marketing ROI without Increasing Budgets

As a marketer, you are always being challenged to create new pipeline for the business. But when budgets remain flat, how do you increase the effectiveness of the dollars you already have? In 2017, Box was faced with this challenge and overcame it! Driven by a data-focused approach, they doubled...

How Marketing Ops Can Maximize Event ROI

If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you. Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from. But have ever...

Solving the Mystery of ROI

For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we pinpoint exactly what’s so mysterious about it, share how the best marketing organizations are tackling it, and get you started on your path to solving it. Sam Melnick, VP of Marketing, and Jocelyn...

How to Overcome the Top 4 Roadblocks to Better Marketing Performance

As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done right, MPM helps solve the problems with dislocated data, misaligned teams, and inefficient processes so you can spend less time...

Cracking the Code of Marketing Performance

Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for their companies, but they can also pinpoint their value, impact and financial contribution. They know what efforts and investments are working, they can pivot on a dime, and they can...

How GE Digital Doubled ROMI in One Year with Allocadia

Solve spend efficiency to drive more than 2x ROMI The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.

"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital

Case Study: Box

Connecting R with the I in ROI

“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.”
Tim West, Former Senior Manager, Marketing Operations, Box

Case Study: Box

Connecting R with the I in ROI

“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.”
Tim West, Former Senior Manager, Marketing Operations, Box

How Juniper Networks Gets Within 1% of Budget with Allocadia

Align marketing with strategic corporate goals. With Allocadia, Juniper Networks can now clearly identify how marketing is investing and how that investment aligns with the corporate strategy.