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5 Ways Marketing Teams Can Work Better in 2021
Marketer’s to-do lists can seem never-ending. Now that work and home have become so blended, it’s even harder to stop work from creeping in when it shouldn’t. None of us want to burn out, but it can be a hard cycle to break. How can marketers work smarter, faster, and...
How Allocadia Helps Create Efficiency from Planning to Execution
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
Stop the Madness: How to Simplify Marketing Planning
Every marketing action starts with an investment. And every investment starts with a plan. But let’s be honest, nobody in Marketing actually looks forward to the annual marketing planning and budgeting process. Every year it’s tedious, time-consuming, and has a host of challenges: Spreadsheet chaos: Spreadsheets weren’t designed for marketing...
How Allocadia Helps Align Marketing's Goals to Business Goals
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
5 Strategies Marketers Need to Win Corporate Buy-in for Their Plans
According to a study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues. Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. These traits make CMOs great leaders for transformation and growth initiatives, but may also explain some of...
What's Missing From CMO's Marketing Plans
This article from Allocadia’s VP, Market Insights & Growth, Sam Melnick, originally appeared on Customer Think as Death by PowerPoint: Why Most CMOs are Failing to Plan (and Planning to Fail). Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s planning season...
7 Experts Give their Advice on Strategic Marketing Planning
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring...
What is the Future of Marketing Planning?
There’s some debate over who said it… Winston Churchill or Benjamin Franklin… but the old adage states, “He who fails to plan is planning to fail.” It’s as true for marketers as it is for anything else in life. When everyone sees and understands where they’re going, they’ll execute more effectively and...
Running the Business of Marketing: The Relationship Between MPM and MOps
Transforming marketing from a cost centre to a revenue centre is complex and involves many moving parts, from a new mindset to new skills to new technologies. We are still very much in the early days of watching this marketing transformation occur so we still have an absence of common terms, frameworks,...
How Allocadia Helps Centrify Connect Marketing Plans to Corporate Objectives
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Linlin Li Vice President, Marketing Operations and Strategic Projects at Centrify Linlin leads marketing operations at Centrify, a California-based next-gen identity and access management company that delivers...
Webinar Recap: How NI Revamped Its Marketing Planning
View the video recording Budgeting and planning are among the most frustrating exercises marketing teams go through each year. That’s why NI (formerly National Instruments) turned to SiriusDecisions’ Campaign Framework and Allocadia to attempt to bring sanity back to this annual activity and create better strategic alignment for their key...
4 Strategic Marketing Planning Tactics from Fuze
The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes. One specific...
The Gold Medal Marketing Planning Playbook
Good strategic plans are what separates the most effective marketing organizations from the rest of the pack. Many marketers would like to improve the strategic planning processes in their companies, but aren’t quite sure where to start. This 14-page playbook outlines the 3 levels of strategic marketing planning: Bronze, Silver...
4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning
The best-performing global marketing organizations have one thing in common: they’re extraordinarily competent at marketing planning.The question is: what, specifically, do they do differently in marketing planning? What sets them apart from the rest of the pack?We interviewed four marketing planning experts to uncover a set of strategies that have...
How Marketing Ops Translates Strategic Goals into Tactical Plans
Marketing Operations is the quarterback during planning season – they have the data to know what we need to do and the knowledge of our financial, people, and time resources to determine how we’re going to do it. But having the right data is just the first step to a...