How Land O'Lakes Leverages Allocadia for Real-Time Planning Insights
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!
Customer Stories
How Allocadia Helps Danone Keep an Agile Marketing Planning Approach
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Kyle Watts Kyle Watts is an Associate Brand Manager at Danone North America. — Hi Kyle! To start, please tell us about the marketing planning process at...
How Allocadia Helps Centrify Connect Marketing Plans to Corporate Objectives
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Linlin Li Vice President, Marketing Operations and Strategic Projects at Centrify Linlin leads marketing operations at Centrify, a California-based next-gen identity and access management company that delivers...
How Red Hat is Building the Foundation for ROI
It’s easy to get tangled up in a web of ROI data that promises to solve all marketing woes. However, ROI is a tough beast to wrangle, and few will succeed without a solid underpinning strategy to guide the way. We were fortunate enough to participate in a live case...
4 Strategic Marketing Planning Tactics from Fuze
The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes. One specific...
How Allocadia Helped Transform Marketing at Commvault
What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out! Anna, along with Workfront’s Brandon Jensen, also joined us to present a webinar entitled, Building Best-in-Class Marketing Ops: Strategies from Commvault...
How Allocadia Built a Bridge Between Marketing & Finance at Cloudera
Carey Rutigliano, Director of FP&A at Cloudera (formerly Hortonworks), talks about how Allocadia has helped his team solve a budgeting challenge, improve alignment within the organization, and prove business impact. See Also: Webinar featuring Carey: Why & How to Break Down the Wall Between Marketing and Finance Cloudera Case Study Interested...
Customer Testimonial: Tim West, Box
Tim West, Senior Manager of Marketing Operations at Box, talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.
How Allocadia Improved Marketing Conversations and Decisions at Cloudera
Gina Reese, Senior Marketing Operations Manager at Cloudera (formerly Hortonworks), talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI. See Also: Gina’s advice to marketers on how they can #RunMarketingBetter Cloudera Case Study Gina’s colleague Carey Rutigliano, on...
Transparency Drives Better Decisions at NI
Helena Lewis, Chief Marketing Operations and Technology at NI (formerly National Instruments), talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility and insight but drives better decisions. See Also: Helena’s advice to marketers on how they can #RunMarketingBetter NI Case Study...
NI Has Better Data for Stakeholders Thanks to Allocadia
Zoe Marquardt, Marketing Investment Programs Manager at NI (formerly National Instruments), talks about how Allocadia makes her job easier. By improving the experience for budget editors, she is also improving the data that she is feeding her stakeholders. See Also: NI Case Study How NI Revamped Marketing Planning
Palo Alto Networks Reduced Time Spent Managing Budgets by 66% with Allocadia
David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%. Interested in more marketing budgeting and spend management content?
Allocadia Improves the Marketer's Experience at Red Hat
Out of all the companies, Allocadia was the most customer-focused, with the most promising platform for the future and what we needed as a marketing organization as we grew. David Schermbeck, Business Analyst at Red Hat David Schermbeck, Business Analyst at Red Hat, talks about Allocadia helps his company run...
How Allocadia Helped Build the ROI Foundation at Akamai Technologies
We’ve really kicked off a pilot to not only mature our marketing organization when it comes to ROI, but also some of the finances processes that we didn’t necessarily have in place and the collaboration between the teams. Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies Jorge Garcia,...
How Hitachi Vantara Tracks Return on Intent with Allocadia
What I inherited was a set of spreadsheets, and a process that relied on asking people what they were going to plan for the next twelve months, which was not reasonable… our planning process is very different now. Jeremie Audran, Director of Global Marketing Operations at Hitachi Vantara Jeremie Audran,...
How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia
Arc’teryx is an outdoor equipment company headquartered in North Vancouver, British Columbia. They are an innovation-driven organization focused on climbing, skiing, and alpine products. The Problem: Spreadsheet Nightmare With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer...
How GE Digital Doubled ROMI in One Year with Allocadia
Solve spend efficiency to drive more than 2x ROMI
The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.
"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
How Allocadia Gives StepStone Global Insights
“You just open one tool, and you have a complete list of how each individual region is performing right now.”– Benjamin Deigendesch, International Online Marketing Specialist OrganizationStepstone is a leading online job board business in Europe, operating some of the most powerful online job portals in the European market —...
How VMware Improved Alignment and Visibility to Drive Strategic Impact
“Now we have real data and facts to support big decisions.”– Chethan Chandra, Senior Manager of Business Operations, VMware The ChallengeLike many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent. Marketing leaders couldn’t effectively predict or evaluate marketing ROI. Because marketers were...
How Marketing Operations Established Disciplined Marketing Investment Management at Hitachi Vantara
The Task: Enable Proper Marketing Investment Management Today’s marketers are being held to new levels of accountability when it comes to proving the value of their investments and efforts. But when your marketing group struggles to manage actuals against forecasts and present credible numbers to finance, it’s challenging to satisfy...