Press Releases

Marketing ROI in an Age of Budget Cuts
There are many paths to marketing ROI. Finding yours is more important than ever. In 2014, I was working at IDC as an analyst covering the CMO and marketing operations functions. We worked with some of the largest B2B marketing organizations in the world. Some of the most frequent questions...
Allocadia Earns Finalist Nod in Technology Impact Awards & We Want to Pay it Forward!
We’re proud to announce Allocadia is a finalist in the 2017 Technology Impact Awards, the largest and longest-running technology award program in BC. We’re in the running for the Community Engagement Award, recognizing companies that embrace corporate social responsibility. By engaging their employees, winners of this award are focused on...
Allocadia launches Customer Journey Insights to Enable Marketers to Optimize Investments Throughout the Customer Buying Journey
Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, announced today a new Customer Journey Insights solution available immediately in their MPM cloud software platform. Forrester reports only 13% of companies are able to prioritize the customer journey over functional silos in their structure.1 These new capabilities from Allocadia...
Allocadia Announces Winners of 2017 RunMarketing Awards
Thursday, September 28, 2017 — VANCOUVER — Allocadia, leaders in Marketing Performance Management and creators of the #RunMarketing movement, today announced the winners of the 2017 RunMarketing Awards. This award program celebrates Marketing Performance Management (MPM) champions who run the business of marketing. “The RunMarketing Awards are a fantastic opportunity to celebrate the operational work...
Allocadia Recognized in Marketing Resource Management Report By Independent Research Firm
VANCOUVER, BRITISH COLUMBIA (Marketwired – Nov. 9, 2017) – Allocadia, leader in Marketing Performance Management and creators of the #RunMarketing movement, has been recognized in an independent report of Marketing Resource Management (MRM) vendors by Forrester Research, “Vendor Landscape: Marketing Resource Management: Leverage MRM To Drive Customer-Obsessed Marketing Operations.” The report notes...
Allocadia Wins 2017 BCTIA for Community Engagement
Vancouver, CA – Friday, June 23, 2017 – Allocadia, leader in Marketing Performance Management technology and creator of the #RunMarketing movement was named the winner of the 2017 BC Tech Technology Impact Awards in Community Engagement at a gala event yesterday at the Vancouver Convention Centre. The Technology Impact Awards...
Allocadia Wins BIG at 2017 DMN Awards
Yesterday in New York, Allocadia CEO Kristine Steuart and VP of Marketing Sam Melnick accepted two awards on behalf of our team: Marketing Technology Company of the Year and Analytics Company Winner. The awards were presented as part of an annual celebration of marketing and technology innovation hosted by DMN, an...
The Anatomy of an Award-Winning Marketing Tech Stack
Allocadia Won a Stackie! Here’s Why… We’re a big fan of Scott Brinker’s MarTech conference and always love checking out other company’s technology stacks in the annual “Stackie Awards”. So we were super thrilled to be announced a winner last night at the MarTech SFO event, and hear Allocadia named a Stackie award winner! See all winners, stacks, and...
The CMO Change Agent
Yesterday, at the Sheraton Grand Chicago, I spoke alongside award-winning CMO Brian Kardon on stage at the 2017 BMA Masters of B2B Marketing conference. Brian is the CMO of Fuze, but you may also know him from various C-level marketing and leadership roles at Eloqua, Forrester, Reed Elsevier, or Deloitte. He is, undoubtedly,...
Thoughts On Allocadia’s Fast 50 Win...
I’m thrilled to share that Allocadia has earned a spot on the 2017 Deloitte Technology Fast 50 list, recognized for 852% revenue growth since 2013. The program, celebrating its 20th anniversary, recognizes Canadian technology companies at the cutting-edge of innovation for their entrepreneurial spirit, innovation, rapid revenue growth, and world-class...
Allocadia Selected by Microsoft to Optimize Global Marketing Investments
Allocadia Marketing Performance Management solution to enable thousands of Microsoft marketers around the world to plan, budget and optimize performance of marketing investments Vancouver, BC, Canada – December 13, 2016 – Allocadia announced that its Marketing Performance Management solution has been selected by Microsoft Corp. to plan, manage and optimize...
Allocadia is Expanding Our Partner Sales Channel
As part of our mission to bring confidence to every marketer in the world, we’re excited to announce new developments within the Allocadia Partner Network – an exclusive referral program for qualified marketing technology vendors, service providers, and consultants that helps strengthen customer loyalty while adding a valuable revenue stream....
Seed Round Attracts Industry Veterans and VC Investment
Vancouver, BC, CANADA – January 30, 2013. Allocadia Software, the leader in cloud software for Marketing Operations, today announced the closing of a $1 million seed round led by Beehive Holdings and iNovia Capital, and including some of British Columbia’s leading technology industry veterans. Allocadia has grown organically since launching...
Allocadia Raises $16.5M Series B Financing
Funding to fuel Marketing Performance Management (MPM) market leadership and to help CMOs and marketers optimize their marketing spend and drive results Vancouver, BC, Canada – December 2, 2015 – Allocadia today announced it has raised a Series B financing for US$16.5 million (CAD$22 million), bringing the company’s total funding to...