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4 Key Success Strategies from Expert Marketing Leaders
We had the pleasure of speaking with six Allocadia customers about how they run marketing in their organizations. Each brings their own perspective to marketing efficiency and marketing performance management.  We’ve identified four key strategies across these marketing experts that led to success in their organizations: Make revenue the focal...
Create a Framework to Control Marketing Budget Chaos
When the markets are chaotic, it’s smart to save money and not spend. Unless you’re a marketer and part of your job is to make smart investments that deliver results. What should we do? Marketers need to create a budget framework that reins in the chaos. As our budgets shrink,...
Allocadia Cheat Sheet: Building a Marketing Budget
Learn more about marketing budget best practices and creating an agile budget to weather any storm in our eBook Budgeting in a Crisis: How to Steer Your Ship Through the Storm. Interested in more marketing budgeting and spend management content?
How Agile is Your Budget? The New Trend in Marketing Spend
Every marketer is talking about agility right now – but only in regards to planning. This is a huge mistake. Agile marketing plans are half of the equation. To execute on new plans you need full visibility into your marketing budget and the flexibility to move funds around as scenarios...

To create an agile budget, you need to focus on three interdependent elements: scenario planning, reallocations and transfers, and frequent forecasting.
Create Full Visibility into Marketing Budgets
Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Not only does Allocadia allow you to bring in the POs and actuals, it helps you...
Budgeting in a Crisis: How to Steer Your Ship Through the Storm
50% of CMOs don’t understand how their budgets are invested Gartner With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets are the ultimate expression of strategy for any marketing organization....
How to Use Allocadia for Risk Management
How do you make intelligent decisions fast enough to keep up with the current market demands? In just 8 minutes, learn how Allocadia customers are using our Marketing Performance Management solution for risk management of their marketing plans and budgets.
CMO Strategy Series: Short-term vs Long-term Spend During COVID-19
Written by Julia Stead, CMO at Allocadia After our recent MarTech session, I received a really interesting question from Erica Seidel, Founder of The Connective Good, about marketing spend: Some CMOs are asking about how to respond when a CEO tells a CMO to only focus on short-term spending. Should...
Impactful Investing During a Crisis: The Six Tips You Need
This spring, every marketing organization across the globe stepped back and reevaluated their plans. After cancelling any in-person events and direct-mail programs, we all had the same thought: “where are these funds going now?”   Marketing never sleeps – even during an economic crisis, marketers are tied to the mandate of...
Best-in-Class Financial Management for Crisis Mode and Beyond
By now, we’ve all accepted that 2020 will be very different in terms of budget, campaigns, and ROI. Everyone is focused on saving money, improving productivity, and most importantly, mitigating risk. In these chaotic times marketers should control what they can control, so your first act should be getting your...
How to Master Financial Planning in Times of Chaos
During times of uncertainty, it can be hard to know what to do next – plans are no longer relevant, buying patterns have changed, and hard decisions must be made. In these situations, simplifying and creating clarity is imperative.  A simple, but effective, piece of advice to remember is: “control...
3 Steps to Become a More Agile Marketer Today
Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. With global economies bracing for a recession,...
Take Control of Your (Marketing) Life
So much in the world was outside our control in the last year. While the majority of us can’t control larger world factors like the pandemic, we can and should look for other areas to gain better control; to regain a sense of calm.  Where can you start to take...
Best Practices for Building Out a Marketing Budget
Welcome back! This post is part two of a three-part series on building and managing a marketing budget. Part 1: Best Practices for Organizing Your Marketing Budget Part 2: Best Practices for Building Out a Marketing Budget [below] Part 3: Best Practices for Managing Your Marketing BudgetNote: this guide is written...
Best Practices for Managing Your Marketing Budget
Welcome! This post is part three of a three-part series on building and managing a marketing budget. Part 1: Best Practices for Organizing Your Marketing BudgetsPart 2: Best Practices for Building Out a Marketing BudgetPart 3: Best Practices for Managing Your Marketing Budget [below] In this third and final installment...