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Best Practices for Organizing Your Marketing Budget
Welcome! This post is part one of a three-part series on building and managing a marketing budget.  Part 1: Best Practices for Organizing Your Marketing Budget [below] Part 2: Best Practices for Building Out a Marketing Budget Part 3: Best Practices for Managing Your Marketing Budget Nearly every marketer on...
The Marketing and Finance Alignment Problem is Real
The relationship between the Marketing and Sales organizations gets a lot of press, and for good reason. But there’s another department that’s almost as important for a marketer to cultivate an alliance with: Finance! Although this relationship is often overlooked, alignment with Finance is well worth a marketer’s time. I...
How to Manage Your Marketing Spend In-Quarter
Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon...
Marketers Drive Impact by Answering Two Simple Questions
There are many questions marketers field in the course of their day. Where’s that new list of leads? Do we have any good content on strategic planning? How do I reset my Slack password again?  But when it comes to results and driving impact, there are only two questions that...
5 Insider Tips for Marketing and Finance Unity
Marketing and finance are often depicted as opponents. But are we really on opposite sides?  Most of our blogs are from a marketing perspective, but we thought we’d switch it up. We talked with Samantha Bannister, Allocadia’s SVP of Finance and Operations, to get her five tips for building a...
Marketing’s Blind Spot: We Need More Than Campaign-Based Technology
Talk of “one-to-one customer experiences” and “the customer buying journey” permeates the marketing space today. The goal of delivering customized, relevant, timely messages to customers to propel them toward a buying decision is a lofty goal, but an important one. It speaks to the increased responsibilities CMOs hold in their...
3 Ways to Ensure You Get the Marketing Budget You Need
It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities?  Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in...
3 Ways to Ensure Marketing is Investing in the Right Programs
A century ago, John Wanamaker famously said “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That saying holds true for many marketers today. Although it’s worse because it’s now more than half – $50 billion in digital marketing and trade spend...
Mastering Marketing Financials to Better your Performance
A guest blog post from Joshua Jamieson, Senior Consultant at QuintoVate, a management consulting firm with broad experience in Marketing Operations and a singular focus on Marketing Performance. QuintoVate consultants strengthen the role of marketing by creating alignment and improving communication among marketing, finance, and IT.  Allocadia partners with QuintoVate to help our customers...
Allocadia launches Customer Journey Insights to Enable Marketers to Optimize Investments Throughout the Customer Buying Journey
Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, announced today a new Customer Journey Insights solution available immediately in their MPM cloud software platform. Forrester reports only 13% of companies are able to prioritize the customer journey over functional silos in their structure.1 These new capabilities from Allocadia...
How Effective Budgeting and Planning Accelerates Marketing Performance
View the video recording There‘s a little secret most marketers know, but don‘t talk about. According toThe CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that. Just one in three marketing decisions is data-driven. The remaining decisions are based on experience and...