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Your Marketing Budget: An Owner's Manual
Your Marketing Budget: An Owner’s Manual The essential guide for anyone who works with a marketing budget Congratulations! You’re the proud owner of a marketing budget. So what’s next? You’ve got to manage it — and that’s where the challenge comes in. Broken workflows, interdepartmental squabbles and spreadsheet madness can...
Managing Your Marketing Spend In-Quarter
Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased...
How Pitney Bowes Got to Marketing ROI by Starting with I
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard. This webinar touches on how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their...
How to Accelerate Marketing Performance Through More Effective Budgeting...
Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line.Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money. This panel discussion features Allocadia customers Symantec and Change Healthcare. They’ll speak openly about the struggles they...