video Archives - Page 3 of 5

How Equinix Established Collaborative Financial Planning in a Marketers’ Language

Sean Hiss, Director of Marketing Operations at Equinix, talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus have real-time reporting and visibility across their global organization. See Also: Sean’s advice to marketers on how they can #RunMarketingBetter Sean’s 4 Tips...

How FireEye Captures the Full Investment Picture with Allocadia

Danielle Evangelista, Marketing Operations Analyst at FireEye, talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers and empower them to tell the story of their investment. See Also: Danielle’s advice to marketers on how they...

How Bitsight Has Full Investment Visibility with Allocadia

Kory Himmer, Senior Manager of Marketing Operations at Bitsight, talks about how Allocadia helps his company run marketing by understanding their investments and predicting outcomes better. Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM),...

Marketing Planning Master Class: Neenu Sharma from GE Digital

Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup”...

Marketing Planning Master Class: Ken Evans from Fuze

Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back Interested in...

Marketing Planning Master Class: Helena Lewis from NI

A master of change management, Helena Lewis brought order and strategy to NI’s (formerly National Instruments) marketing planning process. Hear how she did it & her single best recommendation in marketing planning. Also see our blog post based on the the interview with Helena: 4 Ways Enterprise Marketers Can Avoid...

How Allocadia Built a Bridge Between Marketing & Finance at Cloudera

Carey Rutigliano, Director of FP&A at Cloudera (formerly Hortonworks), talks about how Allocadia has helped his team solve a budgeting challenge, improve alignment within the organization, and prove business impact. See Also: Webinar featuring Carey: Why & How to Break Down the Wall Between Marketing and Finance Cloudera Case Study Interested...

How Allocadia Improved Marketing Conversations and Decisions at Cloudera

Gina Reese, Senior Marketing Operations Manager at Cloudera (formerly Hortonworks), talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI. See Also: Gina’s advice to marketers on how they can #RunMarketingBetter Cloudera Case Study Gina’s colleague Carey Rutigliano, on...

Transparency Drives Better Decisions at NI

Helena Lewis, Chief Marketing Operations and Technology at NI (formerly National Instruments), talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility and insight but drives better decisions. See Also: Helena’s advice to marketers on how they can #RunMarketingBetter NI Case Study...

NI Has Better Data for Stakeholders Thanks to Allocadia

Zoe Marquardt, Marketing Investment Programs Manager at NI (formerly National Instruments), talks about how Allocadia makes her job easier. By improving the experience for budget editors, she is also improving the data that she is feeding her stakeholders. See Also: NI Case Study How NI Revamped Marketing Planning

Palo Alto Networks Reduced Time Spent Managing Budgets by 66% with Allocadia

David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%. Interested in more marketing budgeting and spend management content?

Allocadia Improves the Marketer's Experience at Red Hat

Out of all the companies, Allocadia was the most customer-focused, with the most promising platform for the future and what we needed as a marketing organization as we grew. David Schermbeck, Business Analyst at Red Hat David Schermbeck, Business Analyst at Red Hat, talks about Allocadia helps his company run...

How Allocadia Helped Build the ROI Foundation at Akamai Technologies

We’ve really kicked off a pilot to not only mature our marketing organization when it comes to ROI, but also some of the finances processes that we didn’t necessarily have in place and the collaboration between the teams. Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies Jorge Garcia,...

How Hitachi Vantara Tracks Return on Intent with Allocadia

What I inherited was a set of spreadsheets, and a process that relied on asking people what they were going to plan for the next twelve months, which was not reasonable… our planning process is very different now. Jeremie Audran, Director of Global Marketing Operations at Hitachi Vantara Jeremie Audran,...

Allocadia Product Tour: How Allocadia Helps Marketers Pivot Quickly and Drive Impact

A 3.5 minute peek inside Allocadia Marketing Performance Management (MPM) software. Focusing on three core areas: Plans, Investments, and Results/ROI. Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically,...

Run Marketing with Allocadia!

To run marketing effectively, marketers have to understand where they’re investing, what results those investments have delivered, and most importantly, what to do next. Allocadia can help! Learn more in this 70-second explainer video. Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar....

The Marketing Operations Efficiency Formula

Every marketer needs more time in their day. The pressure to drive impact keeps increasing, but it is a struggle to find the time to complete to-do lists. Not to mention finding money in the budget to execute on your creative ideas! How do we buy back more time and...

Everyone at the Table: Microsoft's Unified Approach to Performance Marketing

Speaker: Ruby Kuo, Digital Analytics – Global Demand Center, Microsoft With the growing complexity of marketing responsibilities, it’s critical that all parts of the organization are in constant communication about process changes, program updates, reporting needs, and technology investments. Hear from Ruby Kuo on why Microsoft’s Analytics Team was the...

The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech

Speaker:Sameer Khan, Director of Marketing Operations, Direct Energy Optimizing marketing performance is a journey. There’s no shortage of data, but we—in marketing ops— have to be the ones who make it work. On our journey to implementing an organization—wide attribution model, we debunked myths that were once thought of as...

How Marketing Ops Translates Strategic Goals into Tactical Plans

Marketing Operations is the quarterback during planning season – they have the data to know what we need to do and the knowledge of our financial, people, and time resources to determine how we’re going to do it. But having the right data is just the first step to a...