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Marketing Planning Master Class: Ken Evans from Fuze
Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back Interested in...
Allocadia Product Tour: How Allocadia Helps Marketers Pivot Quickly and Drive Impact
A 3.5 minute peek inside Allocadia Marketing Performance Management (MPM) software. Focusing on three core areas: Plans, Investments, and Results/ROI. Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically,...
Run Marketing with Allocadia!
To run marketing effectively, marketers have to understand where they’re investing, what results those investments have delivered, and most importantly, what to do next. Allocadia can help! Learn more in this 70-second explainer video. Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar....
The Marketing Operations Efficiency Formula
Every marketer needs more time in their day. The pressure to drive impact keeps increasing, but it is a struggle to find the time to complete to-do lists. Not to mention finding money in the budget to execute on your creative ideas! How do we buy back more time and...
How Marketing Ops Translates Strategic Goals into Tactical Plans
Marketing Operations is the quarterback during planning season – they have the data to know what we need to do and the knowledge of our financial, people, and time resources to determine how we’re going to do it. But having the right data is just the first step to a...
How Marketing Ops Can Maximize Event ROI
If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you. Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from. But have ever...
Managing Your Marketing Spend In-Quarter
Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased...