video Archives - Page 2 of 5

Can't Stop, Won't Stop: How to Transform Direct Mail into a Personalized Digital Experience

It’s said that “your greatest challenge is also your greatest opportunity”. As sales and marketing leaders, we’re innately agile, creative, and hustlers at heart – and in the current environment, our resilience is truly being tested! In this quick chat, Allocadia’s Director of Demand Generation, Brona O’Connor, and Director of...

8 Ways to Adapt Your Marketing Organization to Today’s New Reality

As businesses and marketers, we’re dealt with a very different March and spring 2020 season than we planned for. From travel restrictions and event cancellations, to shifting consumer sentiment and buying patterns, our collective plans for the year have been thrown a wrench. It has always been critical for marketers...

Build the Foundation for Better Marketing Performance

Today’s marketing leaders are fully accountable to a new corporate mandate of growth. Growth of market, growth of customers, and growth of the team. To fulfill this mandate, marketing organizations must know what’s working and what’s not – but it’s clear we’re not there yet. Marketing investments are static in...

From Reactive to Proactive: The Rise of Strategic Marketing Ops

“It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials… It’s time to assume accountability for business performance.” – Gartner The role of Marketing Operations is undergoing a dramatic transformation from a reactive support function to a strategic partner to the...

Hit Reset: Building an Operational Foundation for Growth

According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda. If you’re in planning season chaos – aka misaligned on goals, managing bloated spreadsheets, experiencing a lack of process...

Investment Visibility from Allocadia Transformed Digital Marketing at Land O' Lakes

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Allocadia is the key to not only enabling her team to manage their plan, marketing budgets and investments with consistency, but to building the foundation needed to drive even further digital transformation. Interested in more marketing budgeting and...

Mastering the Marketer's Data Journey

Data is the currency that drives business forward. However, marketing organizations often lack a strategy around their data. Many marketing organizations set their plan, start executing and then chase their desired metrics without a common marketing data hierarchy and taxonomy across their team. This leads to inconsistent and inaccurate measurements...

The Marketer's Data Journey Webinar with Workfront

Data is the currency that drives business forward. However, marketing organizations are often lacking a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics without any real consideration of a data strategy. This leads to inconsistent and inaccurate measurements and long...

CMO Confessions: Is an MQL still relevant today?

If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQLs just aren’t relevant anymore? Marketers, it’s time to come clean and cut through the BS when...

Webinar Series: Designing the Marketer’s Data Set for Better Execution

In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like VMware, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first...

Stop Random Acts of Marketing Measurement

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem....

How GE Digital Doubled ROMI in One Year

Neenu Sharma, VP of Marketing Operations and Analytics at GE Digital faced a common challenge for marketing leaders – demonstrating results. “I don’t want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because...

Words of Wisdom from Marketers who #RunMarketingBetter

What does it mean to Run Marketing Better and how can you level up your own organization? Hear thoughts and advice from marketing leaders at Box, Cloudera, Equinix, NI (formerly National Instruments), and FireEye. See Also: Gina Reese, Cloudera (formerly Hortonworks) – Customer Testimonial Helena Lewis, NI – Customer Testimonial...

People, Process, and Tech: How Land O'Lakes, Inc Launched a Digital Transformation

How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O’Lakes, Inc embarked on a mission to do just that. Join us for a live webinar to understand the challenges the company faced at the beginning of their journey, and the key decisions...

Learn how Juniper Networks Runs Marketing more Efficiently with Allocadia

We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform. Interested in more marketing planning content?

How Marketing Operations Leads the Annual Planning Process

Short on time? Skip ahead to these highlights: 8:54 – The business impact when the MOps leader takes charge of the planning process 18:00 – Common barriers in planning and the tools to facilitate change 52:00 – The answer to “How do we balance strong process/templates with flexibility during planning?”...

Now is the Time to Adopt and Mature Your Marketing Performance Management

At this point, for a marketing organization to answer questions like where’s my money going, what am I spending it on, that should be table stakes. How do you do all the other really cool, fancy stuff that you need money to do if you don’t know and you can’t...

Make Benchmarks an Actionable Part of your Marketing Plan

How can meaningful benchmarks ensure you spend your next marketing dollar in the right way? Watch the recording above or get the slides here Marketing teams often have several sources of benchmark data to use for planning – but struggle with how to make this data actionable, diminishing the impact...

What is Marketing Performance Management (MPM)?

MPM is the solution to Marketing’s toughest challenge: proving impact on the business. Learn more in this 70 second explainer video, or visit our What is MPM? page.

The Marketer's Dilemma: When to Use ROI vs Attribution

Marketers must be able to confidently invest in programs that drive impact for their organizations, but what tools do they have to guide these decisions? The answer lies in their data, but does this come from ROI assessments, attribution models or a combination of the two? Many marketers may choose...