video

2017 Benchmark Research Webinar
What are the best and most mature companies doing to invest in, plan for, and measure marketing performance? Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management. In this webinar, we analyzed the results of a comprehensive...
Trust Me I'm a CMO and Other Things Your CFO Doesn't Want to Hear
A re-recorded session as originally presented at the 2017 MarketingProfs B2B Marketing Forum Speakers: James Thomas | CMO, Allocadia Bryan Semple | CMO, SmartBear Good news, marketers: budgets are rising! According to Gartner, you’ve got up to 12% of company revenue (on average) to spend. What will you buy next...
How a $1B Startup Runs Marketing to Lead Digital Transformation
GE Digital is a newly-formed, well-capitalized “startup” within one of America’s oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment. Under her leadership, GE Digital’s marketing operations functions has undergone a complete transformation. We sat down with her to hear her...
How to Accelerate Marketing Performance Through More Effective Budgeting...
Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money. This panel discussion features Allocadia customers Symantec and Change Healthcare. They’ll speak openly about the struggles...
4 Marketing Planning Strategies from the Best Global Organizations
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them. Indeed, effective marketing planning is a must-have for all high-performing teams. However, too many orgs struggle to rally around...
How NI Revamped Marketing Planning
Every marketing action starts with investment, and every investment starts with a plan. Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why NI (formerly National Instruments) turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity. For...
Cracking the Code of Marketing Performance
Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for their companies, but they can also pinpoint their value, impact and financial contribution. They know what efforts and investments are working, they can pivot on a dime, and they can...
Advancing Through the 5 Stages of Marketing Planning
Watch this webinar to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model & gain practical advice for advancing up the 5 stages of marketing performance. You’ll also learn: The inputs and steps needed to create a high performing marketing organization Advice...
The Missing Link in Becoming Customer Centric
We can all become more customer-centric in our marketing organizations.In marketing, most of the focus has been on customer-facing interactions, otherwise known as the front office of marketing. But without incorporating a strong back office, marketers will fall short in creating a true customer-first approach. Join IDC’s Kathleen Schaub (VP...
Executing the CMOs Vision
Modern CMOs are big thinkers with even bigger aspirations. However, their job continues to increase in complexity; they must manage the customer journey, drive revenue, and build market awareness — all while tying these back to corporate level objectives. This combination often leads to a CMO vision that is extensive...
5 Ways Marketers Can Win Over the C-Suite
For CMOs and marketing leaders, it takes more than just an ad gone viral, the ‘event of the year,’ or that brilliant competitive campaign to delight the C-Suite. To win them over, you need to provide the different members with unique information specific to their role. This webinar is hosted...