video Archives - Page 4 of 5

Building Best in Class Marketing Ops: Strategies from Commvault & Workfront

As a Marketing Ops leader, you’re tasked with using tools, metrics, and smart investments to drive your organization to higher levels of productivity and performance. Elevating your Marketing Ops team to produce best-in-class outcomes is a journey worth undertaking, but ask any successful Marketing Ops professional and they’ll tell you...

How Marketing Ops Can Maximize Event ROI

If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you. Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from. But have ever...

Uncovering the Most Useful Metrics for Planning Season

It seems like every year, once the chaos of your marketing planning process is over, you look back and think to yourself, “next year, I’ll be more prepared for this!” Yet when the next year rolls around, planning season sneaks up and becomes just as troublesome once again. With FY19...

Managing Your Marketing Spend In-Quarter

Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased...

Solving the Mystery of ROI

For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we pinpoint exactly what’s so mysterious about it, share how the best marketing organizations are tackling it, and get you started on your path to solving it. Sam Melnick, VP of Marketing, and Jocelyn...

Create a Clear Path to ROI with an Integrated Tech Stack

Speaker: Anna Soo, Senior Marketing Manager, Commvault When Senior Marketing Manager Anna Soo joined the marketing organization at Commvault, it was time consuming to plan budgets, tedious to match marketing campaigns to budget spent, and there was no clear path to measure ROI easily. The team was reactive vs proactive,...

3 Ways Marketing Operations Leads Organizational Growth

High-performing marketing departments don’t happen by accident. It takes great leadership at the helm and behind the scenes orchestration by Marketing Operations who have a unique vantage point into the technology, data, people and processes that go into building a world-class marketing organization. The best Marketing Operations experts have transformed...

How Pitney Bowes Got to Marketing ROI by Starting with I

Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard. This webinar touches on how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their...

How to Overcome the Top 4 Roadblocks to Better Marketing Performance

As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done right, MPM helps solve the problems with dislocated data, misaligned teams, and inefficient processes so you can spend less time...

2017 Benchmark Research Webinar

What are the best and most mature companies doing to invest in, plan for, and measure marketing performance? Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management. In this webinar, we analyzed the results of a comprehensive...

Why & How to Break Down the Wall Between Marketing and Finance

Today, only 14% of Marketing organizations see Finance as a trusted strategic partner. In contrast, high-performing Marketing teams are 3X more likely to forge a strong alliance with their Financial colleagues. The health of the Marketing-Finance relationship is critical to the success of an organization. With CMOs under increasing pressure...

Trust Me I'm a CMO and Other Things Your CFO Doesn't Want to Hear

A re-recorded session as originally presented at the 2017 MarketingProfs B2B Marketing Forum Speakers: James Thomas | CMO, Allocadia Bryan Semple | CMO, SmartBear Good news, marketers: budgets are rising! According to Gartner, you’ve got up to 12% of company revenue (on average) to spend. What will you buy next...

How a $1B Startup Runs Marketing to Lead Digital Transformation

GE Digital is a newly-formed, well-capitalized “startup” within one of America’s oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment. Under her leadership, GE Digital’s marketing operations functions has undergone a complete transformation. We sat down with her to hear her...

How to Accelerate Marketing Performance Through More Effective Budgeting...

Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line.Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money. This panel discussion features Allocadia customers Symantec and Change Healthcare. They’ll speak openly about the struggles they...

4 Marketing Planning Strategies from the Best Global Organizations

What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them. Indeed, effective marketing planning is a must-have for all high-performing teams. However, too many orgs struggle to rally around...

How NI Revamped Marketing Planning

Every marketing action starts with investment, and every investment starts with a plan. Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why NI (formerly National Instruments) turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity. For...

Cracking the Code of Marketing Performance

Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for their companies, but they can also pinpoint their value, impact and financial contribution. They know what efforts and investments are working, they can pivot on a dime, and they can...

Advancing Through the 5 Stages of Marketing Planning

Watch this webinar to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model & gain practical advice for advancing up the 5 stages of marketing performance. You’ll also learn: The inputs and steps needed to create a high performing marketing organization Advice...

Creating the Foundation for ABM

The Account-Based Marketing (ABM) movement is in full force — and for good reason. Marketers are seeing the value in becoming more targeted, more personal and better aligned with sales. The momentum in the category is real, but many organizations are still just getting started with ABM. To create a...

The Missing Link in Becoming Customer Centric

We can all become more customer-centric in our marketing organizations.In marketing, most of the focus has been on customer-facing interactions, otherwise known as the front office of marketing. But without incorporating a strong back office, marketers will fall short in creating a true customer-first approach. Join IDC’s Kathleen Schaub (VP...