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How Poly Solved the Do More with Less Challenge
Planning season is kicking off and marketing leaders are facing a steep challenge – how to drive increased pipeline and revenue growth in the most efficient way possible? Learn the foundational technologies that helped Poly efficiently manage their marketing spend to complete 60% more programs YoY with less resources. You’ll also learn...
The New Rules for Marketing Planning in a Post-pandemic World
As we embark on 2022 planning, marketing leaders are asking themselves: “what changes do I need to make to our marketing strategy to drive growth in a post-pandemic world?“ Is our former strategy still relevant? Has how we measure marketing changed for good? How do we efficiently and strategically focus...
How Rapid7 Built an ROI Model for Growth
65% of marketers aren’t confident in their ability to measure the impact of their marketing investments. But few realize that ROI isn’t a math problem – it’s a marketing strategy to build and optimize plans and investments. In this 30 minute virtual chat, you’ll learn: The first three critical steps...
Harness the Mind for Peak Performance
The world is a very messy place right now. With so much happening outside of our control, how do we regain our focus and control what we can? Listen to a 40 minute chat Michael Acton Smith, Co-CEO & Co-Founder of Calm to learn how to avoid burnout and build mindful habits followed by...
A Toast & A Roast: An Ode to Marketing in 2020
We’re celebrating this year’s marketing highlights and comical moments with a toast and a roast! Our celebration kicks off with a toast to the 2020 Run Marketing Award winners. Every year with the Run Marketing Awards we celebrate Marketing Performance Management champions who drive real business impact. Then we followed it...
Mastering Marketing Agility with Talend
The status quo in marketing has been thrown a wrench. Every marketer is looking for answers and ideas on how to adapt. We’re hosting a series of interactive chats with marketing leaders and operations experts to learn how they’re adapting to a new way of running marketing with agility today....
Mastering Marketing Agility with PointClickCare
The status quo in marketing has been thrown a wrench. Every marketer is looking for answers and ideas on how to adapt. We’re hosting a series of interactive chats with marketing leaders and operations experts to learn how they’re adapting to a new way of running marketing with agility today....
Driving Marketing Success in a Pandemic with Better Performance Management
The marketing pain point trifecta: Marketing teams are operating in silos Unable to properly track marketing spend Poor budget visibility makes it impossible to tie spend to performance Autodesk’s marketing organization suffered from the familiar pain point trifecta. They decided to tackle all three problems head on by mounting a...
6 Ways Strategic MOps is Changing in 2021
This year has been the most transformative year for businesses. We’ve had to ‘adapt’, ‘pivot’, ‘lean in’ but most of all, depend on each other to see us through. For strategic marketing operations leaders, the buck stops with you. With ownership over data, processes and technology, your revenue team depends on you...
Align Marketing Investments to Business Strategy
Aligning marketing’s investments and plans to corporate goals is a best practice that’s usually easier said than done. Until now. Allocadia’s Strategic Planner helps define, communicate, and track ongoing progress of activities at the corporate, department, and team level. Watch our 3 minute product video to learn how Allocadia makes...
Measure Marketing's Impact on your Business with Performance Insights
Do you know if your investment plans match your targets? Are you investing in the right mix of channels? How are your revised marketing plans performing? How long does it take to answer those questions about your marketing organization’s performance? Five minutes? Five hours? Or five days? There’s a better,...
Mastering Marketing Agility with Skillsoft
The status quo in marketing has been thrown a wrench. Every marketer is looking for answers and ideas on how to adapt. We’re hosting a series of interactive chats with marketing leaders and operations experts to learn how they’re adapting to a new way of running marketing with agility today....
Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...
Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning
Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete. With ongoing environmental changes, the pains related to planning are amplified today. Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts...
The RevOps Movement: Why Centralizing Marketing, Sales and Customer Operations is Critical in Today's Environment
As budgets tighten and resources become more constrained, businesses are pivoting to increase their efficiency and effectiveness. Leaders are evaluating beyond their go-to-market strategy; they’re assessing the processes and technology that support growth.  For enterprise leaders across sales, marketing, customer success and finance, it’s time to discuss Revenue Operations –...
Create Full Visibility into Marketing Budgets
Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Not only does Allocadia allow you to bring in the POs and actuals, it helps you...
Transform Marketing Planning
Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Allocadia has enabled us to have credibility in every conversation we have… we can change the...
How to Use Allocadia for Risk Management
How do you make intelligent decisions fast enough to keep up with the current market demands? In just 8 minutes, learn how Allocadia customers are using our Marketing Performance Management solution for risk management of their marketing plans and budgets. Interested in more marketing planning content?
Leading Through a Crisis: How to Adopt a Wartime CMO Mentality
Marketers have pivoted in response to the pandemic fallout of 2020. We now have leaner budgets, increased scrutiny from leadership, and buyers who are also under pressure. How do we build the road to recovery? Join our panel discussion to learn how our experts are operating with a ‘Wartime CMO’...