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Align Marketing Investments to Business Strategy
Aligning marketing’s investments and plans to corporate goals is a best practice that’s usually easier said than done. Until now. Allocadia’s Strategic Planner helps define, communicate, and track ongoing progress of activities at the corporate, department, and team level. Watch our 3 minute product video to learn how Allocadia makes...
Measure Marketing's Impact on your Business with Performance Insights
Do you know if your investment plans match your targets? Are you investing in the right mix of channels? How are your revised marketing plans performing? How long does it take to answer those questions about your marketing organization’s performance? Five minutes? Five hours? Or five days? There’s a better,...
AMA: Mastering Marketing Agility with Skillsoft
The status quo in marketing has been thrown a wrench this year. Every marketer is looking for answers and ideas on how to adapt. We’re hosting a series of interactive chats with marketing leaders and operations experts to learn how they’re adapting to a new way of running marketing with...
Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...
Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning
Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete. With ongoing environmental changes, the pains related to planning are amplified today. Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts...
The RevOps Movement: Why Centralizing Marketing, Sales and Customer Operations is Critical in Today's Environment
As budgets tighten and resources become more constrained, businesses are pivoting to increase their efficiency and effectiveness. Leaders are evaluating beyond their go-to-market strategy; they’re assessing the processes and technology that support growth.  For enterprise leaders across sales, marketing, customer success and finance, it’s time to discuss Revenue Operations –...
Create Full Visibility into Marketing Budgets
Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Not only does Allocadia allow you to bring in the POs and actuals, it helps you...
Transform Marketing Planning
Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Allocadia has enabled us to have credibility in every conversation we have… we can change the...
How to Use Allocadia for Risk Management
How do you make intelligent decisions fast enough to keep up with the current market demands? In just 8 minutes, learn how Allocadia customers are using our Marketing Performance Management solution for risk management of their marketing plans and budgets.
Leading Through a Crisis: How to Adopt a Wartime CMO Mentality
Marketers have pivoted in response to the pandemic fallout of 2020. We now have leaner budgets, increased scrutiny from leadership, and buyers who are also under pressure. How do we build the road to recovery? Join our panel discussion to learn how our experts are operating with a ‘Wartime CMO’...
8 Ways to Adapt Your Marketing Organization to Today’s New Reality
As businesses and marketers, we’re all dealing with a very different March and spring season than we planned for. From travel restrictions and event cancellations, to shifting consumer sentiment and buying patterns, our collective plans for the year have been thrown a wrench. It has always been critical for marketers...
Build the Foundation for Better Marketing Performance
Today’s marketing leaders are fully accountable to a new corporate mandate of growth. Growth of market, growth of customers, and growth of the team. To fulfill this mandate, marketing organizations must know what’s working and what’s not – but it’s clear we’re not there yet.  Marketing investments are static in...
From Reactive to Proactive: The Rise of Strategic Marketing Ops
“It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials… It’s time to assume accountability for business performance.” – Gartner The role of Marketing Operations is undergoing a dramatic transformation from a reactive support function to a strategic partner to the...
Hit Reset: Building an Operational Foundation for Growth
According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda. If you’re in planning season chaos – aka misaligned on goals, managing bloated spreadsheets, experiencing a lack of process...
Mastering the Marketer's Data Journey
Data is the currency that drives business forward. However, marketing organizations often lack a strategy around their data. Many marketing organizations set their plan, start executing and then chase their desired metrics without a common marketing data hierarchy and taxonomy across their team. This leads to inconsistent and inaccurate measurements...
The Marketer's Data Journey Webinar with Workfront
Data is the currency that drives business forward. However, marketing organizations are often lacking a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics without any real consideration of a data strategy. This leads to inconsistent and inaccurate measurements and long...
CMO Confessions: Is an MQL still relevant today?
If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQLs just aren’t relevant anymore?  Marketers, it’s time to come clean and cut through the BS when...