Allocadia Webinars

How Marketing Ops Translates Strategic Goals into Tactical Plans
Marketing Operations is the quarterback during planning season – they have the data to know what we need to do and the knowledge of our financial, people, and time resources to determine how we’re going to do it. But having the right data is just the first step to a...
How Marketing Ops Can Maximize Event ROI
If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you. Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from. But have ever...
Managing Your Marketing Spend In-Quarter
Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased...
Solving the Mystery of ROI
For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we pinpoint exactly what’s so mysterious about it, share how the best marketing organizations are tackling it, and get you started on your path to solving it. Sam Melnick, VP of Marketing, and Jocelyn...
How Pitney Bowes Got to Marketing ROI by Starting with I
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard. This webinar touches on how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their...
How to Overcome the Top 4 Roadblocks to Better Marketing Performance
As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done right, MPM helps solve the problems with dislocated data, misaligned teams, and inefficient processes so you can spend less time...
2017 Benchmark Research Webinar
What are the best and most mature companies doing to invest in, plan for, and measure marketing performance? Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management. In this webinar, we analyzed the results of a comprehensive...
Trust Me I'm a CMO and Other Things Your CFO Doesn't Want to Hear
A re-recorded session as originally presented at the 2017 MarketingProfs B2B Marketing Forum Speakers: James Thomas | CMO, Allocadia Bryan Semple | CMO, SmartBear Good news, marketers: budgets are rising! According to Gartner, you’ve got up to 12% of company revenue (on average) to spend. What will you buy next...
How a $1B Startup Runs Marketing to Lead Digital Transformation
GE Digital is a newly-formed, well-capitalized “startup” within one of America’s oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment. Under her leadership, GE Digital’s marketing operations functions has undergone a complete transformation. We sat down with her to hear her...
How to Accelerate Marketing Performance Through More Effective Budgeting...
Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money. This panel discussion features Allocadia customers Symantec and Change Healthcare. They’ll speak openly about the struggles...
4 Marketing Planning Strategies from the Best Global Organizations
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them. Indeed, effective marketing planning is a must-have for all high-performing teams. However, too many orgs struggle to rally around...
How NI Revamped Marketing Planning
Every marketing action starts with investment, and every investment starts with a plan. Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why NI (formerly National Instruments) turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity. For...
Cracking the Code of Marketing Performance
Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for their companies, but they can also pinpoint their value, impact and financial contribution. They know what efforts and investments are working, they can pivot on a dime, and they can...